Lodestone Property, an estate agency operating across Somerset and Dorset, has launched a new consumer website for people moving to the South West.

Lodestone Life has been designed to offer a lifestyle guide to the West Country, while supporting the company’s sales and marketing strategy.

Last year, before the pandemic hit, Lodestone produced, printed and distributed its first ever lifestyle magazine, also called Lodestone Life. The changes brought by Covid-19 and the increase in demand from outside the region convinced the company that its content marketing efforts should be digital as well as print.

Lodestone co-founder, Sue Macey, said: There’s an incredible rush on property in the South West. And with that comes a demand for information about moving here and settling here.”

“Visitors to our property website have tripled in the last year. We currently see more than 16,000 unique visitors each month and many more repeats, so Lodestone Life has been created to cater for that demand, providing a helpful lifestyle companion to a house move.”

Macey added: “Lifestyle marketing is the ideal way to engage with the emotions of a house move, to offer up all the stories about a place, as well as the practical detail. The volume of information required to make what is typically the biggest purchase decision of a lifetime is considerable and online we can deliver that,” says Sue.

“But this type of marketing is a serious commitment. With digital content you have to keep showing up, to keep producing more. Happily, Somerset and Dorset are not short on interesting people and places. There’s a lot for us to work with!

“We know that our fast-growing business is in no small part due to the excellent service standards and effective marketing which we work so very hard on. However, there is no doubt that we are benefitting from being in the right place at the right time. Demand for the lifestyle available in Somerset and Dorset is really taking hold.”