Arun Estates has launched a new AI Virtual Staging tool, designed to help potential buyers visualise the full potential of a home.
Whether a room needs a slightly cleaner look or a full makeover, the AI Virtual Staging platform allows users to reinvent spaces, offering a new approach to selling.
“First impressions really matter, and AI Virtual Staging allows buyers to see the true potential of a home in an instant,” said Luke Salmon, head of marketing at Arun Estates. “By making spaces more visually appealing, we will attract much more interest for our sellers, leading to increased enquiries and a higher chance of receiving an offer.”
Arun Estates argues that traditional staging is very costly and can be time consuming but its AI Virtual Staging offers a flexible alternative.
This latest technology will be offered by Cubitt & West, Douglas Allen, Pittis and Wards of Kent estate agents.
It is absolutely amazing what AI can do but I do think it’s worth pointing out the pitfalls of using AI to make such large changes to an image if you’re not doing it in editing software, and in this instance, the value of having a very clear disclaimer. I can see the dining room floor has changed to wood. The living room radiator has disappeared. The kitchen floor has changed. The mirror has a light falling out of it and it’s also reflecting an ornate chandelier. The lounge now has two tv’s. The dining room wallpaper has changed. The lounge floor colour has changed…the list goes on. It’s totally true its more costly for a human to do it ‘properly,’ but in my humble opinion, it might end up more costly if you’re changing the room beyond soft furnishings without making it clear to customers.
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Conceptually brilliant, but practically without spending a great deal of money to achieve the desired effect ?
As tombolomba says so much as changed I’m not clear if it is truly useful of not.
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