Auctioneera Estate Agency in Ireland has unveiled an innovative solar powered illuminated signage – a marketing tool that some agents in the UK would no doubt be willing to consider adopting.
This strategic move is designed to enhance the visibility of properties for sale at night time.
Heretofore, Auctioneera has relied on corriboard “for sale” signs, which often become shabby after a few uses, the inclement Irish weather contributing to the wear and tear, according to Eddie O’Driscoll, managing director of Auctioneera Estate Agency.
While traditional signs can be used many times, the estate agent points out that they inevitably end up in landfill.
O’Driscoll said: “Auctioneera has always been an environmentally conscious estate agency, and we are happy to play our part in reducing the flow of corriboard signs to landfill.
“The fact that these for sale signs illuminate during darkness hours is a big advantage for us, as it attracts more attention to the properties we have for sale. It’s an exciting innovation in showcasing a property on the market and the reaction so far has been fantastic.”
The new solar-powered signs will be rolled out across all Auctioneera’s properties over the coming weeks, setting a new standard for sustainable real estate practices in Ireland.
Lovely idea.
Will lose many due to drunkards though
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Whilst illuminated ‘for sale’ signs are not expressly banned in the ROI, they are throughout the UK under the terms of the T&C Planning Act Control of Advertisement Regulations!
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Before it can be claimed O’Driscoll is “setting a new standard for sustainable real estate practices”, perhaps she could be asked:
1. Do these new signs run entirely on solar energy they store during the daytime, or are their batteries fully charged from the mains before they are erected, then topped up throughout the daytime (perhaps with a deficit)?
2. When a board has to be positioned where there is no direct sunlight, does she go back to using a corriboard sign instead?
3. What happened to all the corriboard signs she had before she arranged to have these new boards manufactured? They go to landfill?
4. O’Driscoll said corriboard signs “inevitably end up in landfill” – where do these illuminated boards end up? Not the same place? Presumably these new boards are constructed from a larger volume of manmade materials than the corriboard signs are, and the battery they include will eventually degrade and release damaging chemicals?
5. How much more (or less) carbon and other resources are required to manufacture these new boards compared to the corriboard signs?
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