Fine & Country has launched the second phase of its “Dare to be Iconic” campaign, introducing a revised creative approach that features presenters from its YouTube channel.

The update builds on the original omni-channel campaign and brings in the on-screen hosts behind the brand’s YouTube output, which has grown to more than 180,000 subscribers. The aim is to create greater consistency across marketing channels and strengthen recognition among viewers already engaging with its video content.

The latest iteration continues the brand’s focus on combining digital content with property marketing, linking its social media presence more directly with its residential listings and wider promotional activity.

Emilie Despois, chief marketing officer for Fine & Country, commented: “The second instalment of our ‘Dare to be Iconic’ campaign marks an exciting step forward in how we connect with our audience.

“By bringing our YouTube presenters, who our viewers already know and trust, into the heart of the campaign, we are creating a seamless experience across our channels. This approach strengthens our storytelling, enhances brand recognition, and reinforces our position as a lifestyle-led property brand.”