Eddisons has been renamed BTG Eddisons following the rebrand of its parent company, Begbies Traynor Group, to BTG. The change applies to the group’s UK-wide real estate business, which provides estate agency, surveying, auction and consultancy services.
The rebrand follows a series of acquisitions made since Eddisons joined the group 11 years ago and is intended to align the real estate arm more closely with BTG’s wider financial and restructuring services.
As part of the rebrand, a number of the auctions businesses and their teams that were part of Eddisons will also be renamed under BTG Eddisons Property Auctions, including SDL Auctions, Pugh Auctions, Mark Jenkinson. Recent acquisitions Network Auctions and Kirkby Diamond will take on the BTG Eddisons identity in due course.
Anthony Spencer, managing partner at BTG Eddisons, said: “This is a strategic move for the BTG Eddisons brand and brings us closer to our colleagues across BTG as well as expanding our UK-wide footprint. This will be of great benefit to our clients, both new and established. They will gain simplified access to a wider range of skillsets that will make their businesses stronger and help them capitalise on opportunities and tackle any issue across their lifecycle.
“We have already been supporting some clients beyond our traditional real estate offering, and they have seen the benefits that working across BTG can bring. This is a significant moment in the history of our brand and I’m looking forward to working closer with the rest of BTG and our clients moving forwards.”
Mark Fry, CEO of BTG, commented: “This is an exciting development for the Group and enables us to bring our market-leading financial and real estate advisory businesses together under common branding. This change reflects the evolution of the Group in recent years into a broad-based advisory business.
“The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients’ businesses, assets and investments; providing strategic advice and solutions that drive growth, mitigate risk, and deliver lasting value.”
Ric Traynor, executive chairman of BTG, added: “The evolution to BTG reflects the significant growth and development of the business in recent years and our plans to deliver our medium-term targets and beyond. The updated branding is better aligned with the broad range of services and capabilities available within the Group and our ability to assist our clients across multiple areas of expertise.”