The Federation of Independent Agents (FIA) has announced a new product launch in association with industry data specialists TwentyEA.

The new product is called Spotlight, which will be available to FIA members as part of their membership package. The marketing tool has been developed by data specialists TwentyEA to assist agents in converting a higher number of valuations into instructions by demonstrating to vendors that they are the best agent to sell their home.

The independent data highlights an agent’s strengths and enables them to directly compare their performance with competitors.

With independent performance statistics at their fingertips, agents can set themselves apart from their competitors and make sure they’re the agent of choice for all potential vendors.

Spotlight provides:

– Unlimited fully white labelled reports providing independent verification of key

performance metrics

– An invaluable resource in the hands of high-performing branches

– Direct comparative performance to that of agent competitors

– A USP to help agents to stand out from the crowd

Graham Lock, founder of the FIA said “In such an incredibly competitive market we’re always looking to give our high-performing member agents an edge and the new Spotlight product does exactly that. We know there’s a tougher market ahead but that creates huge opportunity for the top agents and products like Spotlight will further set them apart. It will demonstrate to vendors in an easy-to-view, branded one page showcase, that they’re using the right agent.”

Paul Jamieson, head of sales at TwentyEA, added “We’re pleased to have partnered with The FIA as it’s clear that their members, being leaders in their local marketplace, are the ideal users of Spotlight. It makes a lot of sense for us to join forces and we look forward to giving more FIA members a competitive edge as their network continues to grow.”