Taking place this Thursday 19th August, TV presenter Lucia France will host Day 3 of the EA Masters 6-month conference programme set to inform, inspire and motivate estate agents up and down the country.

The day will also see keynote speakers including Mandy Hickson – one of the UK’s first female, fast-jet pilots. Mandy has experienced extreme forms of pressure, including flying over Afghanistan under hostile fire, and shares the strategies and tactics she learned from her time in the RAF on dealing with stress, extracting the most from your team and decision making under pressure.

Panel discussions on Thursday will include Tech before Human and Out before In with guest panelists Jo Tattum from Moneypenny, Ed Mead from Viewber and Dee Quealy from Quealy & Co.

There will also be Live interviews with event sponsors in the Tour of the Innovation Hall including Goodlord, Landmark, Acaboom, SDL Auctions, Focal Agent, Reapit, Movestreets and Apex.

Sarah Kemp of Property Academy, hosts of EA Masters said “Meeting the needs of existing customers, fending off competitors and managing energy after a relentlessly challenging period is taking up everyone’s resources right now.

“There’s a risk of starting to fall behind the technological and market changes that have been rapidly accelerating during the Covid period. EA Masters is designed to help estate agencies stay consistently ahead – from incremental improvements to radical new approaches, covering every aspect of estate agency. The agenda is designed to help agents ride the wave – it’s about dedicating time to work on the business – to learn, connect and stay on top.”

Full tickets are available for the EA Masters programme which includes entry to Thursday’s virtual event, two more virtual events in September and October and the culminating physical event and awards ceremony in London on 3rd November. The Awards ceremony can be attended either physically or virtually.

All tickets can be purchased via this link.

In another exclusive – brought to you by Property Industry Eye –  Peter Knight, Founder of Property Academy and Chief Kerfuffler Simon Whale talk about the marketing pyramid – ‘Essential, Nice to Haves and Wows’. The talk challenges agents to consider if their focus, and budget, is spent on the right things or if they are chasing rainbows.

Peter comments, “It is quite typical for estate agents to look at the wrong end of the pyramid and jump onto exciting one-off ideas rather than focus on the essential and nice to have components of marketing, which in the main are much more likely to bring in steady and consistent results.”

Agents then need to find ways to incorporate these elements of marketing into their processes and according to Peter, EA Masters offers an excellent opportunity to help them do that.

“Save yourself time and money by spending time in the Innovation Hall at the event and talk to a range of suppliers – compare, contrast and get their advice on how to include products and services into your processes. It does not cost anything to talk and our virtual conference platform makes it easy and convenient to engage with industry leading providers.”

You can watch the exclusive interview ‘Essential, Nice to Haves and Wows’ via this link.

Property Industry Eye is News Media Partner for EA Masters 2021