OnTheMarket has struck a major new partnership with Connells Group that will see almost 100,000 properties added to the platform as it seeks to increase market share.
The agreement follows investment in OnTheMarket by CoStar Group and will add the listings of Connells Group – the UK’s largest estate agency group – to the portal.
Under the agreement, Connells Group’s 1,263 branches across 86 estate agency brands, including Barnard Marcus, Hamptons, John D. Wood & Co., Bairstow Eves, Bridgfords and William H Brown, will list their properties with OnTheMarket.
Jason Tebb, president at OnTheMarket, commented: “Our partnership with Connells Group marks a major milestone for OnTheMarket. Joining forces with the UK’s largest estate agency group is a significant achievement and a clear endorsement of the direction we’re heading. It reflects the investment, focus and energy put into the business since CoStar Group acquisition, as well as the dedication and hard work of our team. We’re absolutely committed to becoming the number one portal, and this partnership is a decisive step towards that goal.”
OnTheMarket’s agreement with Connells Group comes two months after the estate agency signed a new five-year contract with rival Zoopla covering its estate agency businesses.
Connells reported a 12% increase in vendor lead growth from Zoopla in 2025, which the property portal says generated up to £18m in potential sales commission. The estate agency group now hopes OnTheMarket can help drive further growth.
Richard Twigg, chief finance and commercial officer at Connells Group, commented: “OnTheMarket has made considerable headway over the past two years, and we’re impressed by the exposure it has developed across the UK housing market. Recent results show that it is on the way up, and it’s a great time for Connells Group to join the platform as we look to achieve the best possible reach for our listings.
“This partnership is fundamentally about elevating the service we offer our customers – increasing visibility of their properties, maximising choice and ultimately, helping them achieve the best possible outcome for their sale.”
Now this is good news. Much has been said & extensive whinging re Rightmove monopolistic attitude. Along with agents getting a patronising short shrift from Rightmoves commandeering sales agents – their fee only goes one way upwards.
Does anyone know of a business that makes such an extortionate percentage profit – very few I bet.
One must vote with one’s feet pending agents contractural commitments. The average landlord / vendor in my view not fussed as to who operates the portals as long as results ensue. Yes it might take time to move but the larger groups ie Connell et al have clout & alongside will benefit independents.
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I think it is hard from both the bottom of the market and the top.
The single agent – some don’t go on (either can’t afford or the area they operate in never had a strong Rightmove influence – my area was such place, no agent went on, so no other agent needed to)
The other end where there they are getting massive (and I mean massive) discounts, possibly free shares and other perks, as it benefits the portal as much, if not more, than the agent.
The large agent then has no net benefit to come off, they get it pennies on the pound to advertise, other agents have to join to compete and as the other agents pay top-dollar it takes more money out of the other agents pockets – never mind the share price going up from the extra profit of all these agents trying to complete.
If everyone came off, a bit little cigarette advertising – little less income for everyone – but less cost to everyone = net result, everything stayed the same!
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Would be interesting to know the commercials. Is Connells paying OTM or the other way round?
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OTM isnt good, low levels of leads and low quaility
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Not sure if I am missing something, they are staying on Rightmove right? so what is the big story here?
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Connells must be getting it free, so once again a corporate gets unfair compeitive advantage against us independants.
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