Firm challenged over website claim to be ‘leading’ agent

A complaint to the Advertising Standards Authority about an estate agent has been informally resolved.

The complainant challenged a claim on the website of VitalSpace, an agent based in Urmston, south Manchester.

A spokesperson for the ASA said that the challenge was over the claim “the leading Lymm Estate Agents” on the VitalSpace website.

The complainant challenged whether this was misleading and could be substantiated as they believed VitalSpace did not actually sell any properties in the Lymm area in Cheshire.

The spokesperson said: “We contacted the advertiser who agreed to remove the claim. Following this assurance from the advertiser, we considered the case resolved on an informal basis.”

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3 Comments

  1. AgencyInsider

    So they blatantly lie in an effort to enrich themselves and all they get is a cosy letter from the ASA saying ‘Would you mind awfully not doing that any more you naughty, naughty little agent’.

    ASA = Pathetic.

    Report
  2. Woodentop

    How many stories have we seen with the same result for years! ASA is not fit for purpose if someone is getting gains from malpractice. They should be prosecuted under BPR’s by the OFT, but they pass the buck to ASAS who have no powers.

    Report
  3. mrharvey

    Somebody get my shotgun.

    I’ll go out on a killing spree of ASA employees, and then I’ll resolve the case with the police. Informally, of course.

    Report
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