High traffic and lead levels for OnTheMarket
OnTheMarket generated more than 2 million leads in August, an increase of 64% year on year, with an average of 149 per advertiser. Visits to the site again exceeded 27.5 million for the month. This continues the strong recent performance over the last three months which has seen average visits of 26.8 million per month and an average of 2 million leads per month.
OTM says that a key driver of the increase in traffic are OnTheMarket’s “New & exclusive” properties which sees many agents choose to list properties on the site in advance of listing them on Rightmove or Zoopla.
As of the end of August, OnTheMarket’s net cash balance stood at £10 million, an increase of £0.6m compared to the end of June, and, excluding £2.2 million of deferred creditor payments, it had no borrowings.
Zoopla on a hiring spree
Zoopla, has announced appointments to its Product & Technology team.
Jo Wickremasinghe joins Zoopla, from Babylon Health, as Product Director and has previously held senior roles leading digital product teams at a diverse range of businesses including News UK, Which?, Microsoft and BBC. Wickremasinghe will lead a team responsible for all consumer products and experiences.
Also joining from Babylon Health, Simon Woodward has taken up the role of Product Director. Simon is leading the re-imagining of the Agent CRM product portfolio. He has previous experience at King, BMC Software, and Hewlett Packard.
Dan MArtins most recent role was Chief Product Officer at Azimo, and he joins as Product Director. He will lead a 60 strong team and have responsibility for Customer Growth, charged with re-imagining products which help customers grow their business, on and off Zoopla. Prior to Azimo Dan worked at Microsoft where he led the redesign of Skype for iOS.
Zoopla’s new Director of Product Design, Tony Collins, joins the company from Auto Trader UK. Collins spent ten years at Auto Trader, leading the company’s Product Design teams building tools and services for millions of consumers and thousands of customers. He will be responsible for leading Product Design and User Research.
Joining from Starling Bank, where she held the role as Product Director, Sarah Guha is taking up a role as Consumer Product Lead. She will be responsible for Zoopla’s Search, Recommendations and Listing experiences. Prior to her time at Starling Bank Guha held senior roles in San Francisco with design and technology agency Beyond and in Hong Kong with Haymarket Media Asia.