Can proposed ‘change’ help estate agents double transactions and fee income?

Charlie Lamdin

BestAgent is targeting estate agents with an online conference, to be held next week.

Agents attending this free online event will be able to engage live with the speakers.

The event’s sole purpose ‘is to be the most valuable day of insight and inspiration agents have ever had’, according to BestAgent founder Charlie Lamdin.

The target audience is all agents who care about customers and want to see better service levels across the moving marketplace, along with rising fee income and transactions, he adds.

The live online event starts at 9am on Wednesday 4th September and runs throughout the day.

“Agents time is their most valuable resource, so as a thank you, we’re offering ‘Lead Credits’ that can be used for buying leads from BestAgent to agents who register early and use their time attending the event,” explained Lamdin.

“Whether you’re a seasoned pro, or a junior negotiator just starting out on your agency career, you can attend free and put your questions to the live speakers,” he added.

The speaker line-up includes Daniel Daggers of DDRE Global, Nathan Emerson (Propertymark CEO) and Richard Donnell (Zoopla research director), as well as industry regulars Christopher Watkin and Russell Quirk.

Lamdin continued: “The sheer level of passion for change among all the speakers is palpable. My hope is that, perhaps for the first time, when agents hear what they have to say, they might actually start to believe that change is possible, after 25 years of total stagnation in our industry’s progress. No one here has been paid to speak or is trying to sell anything. They are all generously giving their time and sincerely want to help agents and the market as a whole to improve.

“I have attended countless industry events over the years, always enjoyable, but never resulting in much change or improvement. It’s time for a breakthrough.”

With speakers from agency, industry bodies, marketing, PR as well as conveyancing, lending and broking, all bases are covered on the goal of halving transaction times.

Speakers also include Adam Day, leader of eXp UK; Perry Power of Power Bespoke agents; Arjan Verbeek, founder and CEO of Perenna Mortgages; Ash Borland, mortgage broker business coach; Katie Griffin, owner manager of Sawdye & Harris estate agents; Martin Stewart of London Money FS; Katie Fox of Katie Fox EA Poole; and Simon David, CEO of Thomas Legal.

Lamdin says the potential exists for all agents in the country to double their transaction volumes, and that any agent that wants to can start on this straight away without having to wait for others. “The combination of price transparency, well-informed movers and better prepared agents can transform pipelines within weeks.”

Richard Donnell will share data showing the potential demand for double the current transaction levels, as well as how badly overpriced properties cause a slowdown in pipelines, increase fall throughs and take potential sales out of the running.

Founder Charlie Lamdin will unveil how any agent can use BestAgent to help end excessive overvaluing and double fee income, alongside whatever they currently use.

Lamdin will also share details of how business owners who choose to join BestAgent Club can participate in future dividend payouts.

BestAgent is the “biggest piece of tech the residential property market has ever seen”, claims Lamdin, who says he will reveal why at the event.

“The vision is a fairer moving marketplace, free from corporate control, where agents who consistently deliver better results for clients will be easier for movers to find. The goal is 10 week transactions for forward thinking movers and agents, by building the transaction process into the platform.”

“But the only way to break the current stranglehold by the worst offenders of mass, excessive overvaluing to win instructions that are then locked into five or six month sole agency contracts, effectively taking those listings out of play for transactions, is to shine the spotlight of transparency on them with a public house price index, of exchange paid prices.”

“We already have conveyancers and agents agreeing to supply their exchange prices to the index on an ongoing basis. We will be calling on all agents to submit their exchange prices to the index through their BestAgent BackOffice account, in return for early access to index data for their area.” explains Lamdin. “Agents who participate will get a ‘transparent agent’ badge on their listings on BestAgent Property,” he added.

“We’re not trying to take away the optimism of a good agent who wants to get the best price the market will pay for a property. On the contrary, the goal is that agents will be able to achieve the best market price for clients more quickly, by listing at more realistic prices and getting competing buyers, which is the only way to be sure the best price has been achieved.”

Viewing and instruction leads are offered to agents on a pay-per-lead basis with transparent pricing, where all agents pay the same price.

 

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