New buying collective Kerfuffle has unveiled one of its first exclusive partnerships – with a data firm that claims to have the most up to date and comprehensive comparables system in the market.

Kerfuffle member agents will be able to test out the new Sprift system for a month. Their feedback will then help Kerfuffle negotiate terms with Sprift.

Kerfuffle founder Simon Whale had said earlier that this is how the new buying club will work.

He stressed that new partnerships will not be just about getting the best deals: “It is just as important for agents to be given guidance on some of the more exciting providers and sifting those out from the crowd.

“With the ability to get exclusive releases like this ahead of the rest of the market, I know I’m giving my members an edge.”

Whale said that Sprift was a “best kept secret” in estate agency, using big data at a hyper-local level.

Whale said: “The perception from the public is that agents have lost their USP in having all the local knowledge in their heads because so much more information is available often freely these days.

“When competing agents are all saying the same thing, ‘We’re different from other agents’, but then start brandishing Rightmove guides, it’s hard to justify that differentiation.

“Sprift allows agents to pull together multiple data sources to give an unparalleled level of information for ever hungrier buyers.”

Matt Gilpin, founder of Sprift, said: “Since the release of our first trial version early 2017, Sprift has been developed in close partnership with estate agents.

“Working with Simon and the Kerfuffle members has given us unparalleled access to agents who have helped us gain razor-sharp focus on exactly what they need from Sprift and how they would like to see the platform develop.

“Today’s release of our new sales comparables feature is very much a product of that.”

www.kerfuffle.it