Investing in the buy-to-let sector will almost certainly continue to prove profitable for many investors even when the proposed Renter’s Rights Bill (RRB) passes into law, research by FCC Paragon suggests.
Fresh analysis by the letting solutions platform shows that the average rent in Great Britain currently stands at £1,338 per month having increased by 8.1%, or £100, in the past year (Jan 24 – Feb 25, latest available). This is equivalent to an average monthly increase of £8.33.
London has seen the biggest increase with rents climbing by 9.9% since January 2024 leaving the current average at £2,235 per month. This marks an annual cash increase of £201, equivalent to an average monthly increase of £17.
The North West has seen an annual increase of 9.3%, followed by the North East (8.7%), Wales (8.6%), the East Midlands (8.4%), East of England (8.1%), West Midlands (7.5%), South East (7.1%), South West (5.9%), Scotland (5.7%), and Yorkshire & Humber (4.9%)
FCC Paragon tips rents to continue rising as landlords will still be able to increase their rents in-line with local market rates – a price that would reasonably be achieved if the property was being newly advertised on the market
The MD of FCC Paragon, Bekki Leaves, commented: “The Renter’s Rights Bill will not hamper the profitability of being a buy-to-let landlord. Nor will it slow the rising price of rent in Britain.
“With regards to rent prices, the key focus of the RRB appears to be stopping landlords from forcing evictions by increasing rent to an unacceptable level that is out of step with fair market rates. But by no means does it mean that landlords cannot increase rent for existing tenants to match increases in that fair market value.
“For example, landlords in London can now fairly insist on increasing their rents by up to 9.9% for tenants who moved in at the start of 2024. As such, they are going to be no worse off with the RRB in place than they would be without it.
“The government is determined to avoid implementing any kind of rent control on the British market, so this is an attempt to thwart the unfair practices of a few landlords and ensure people can afford a good home without having to stem the profit potential of enterprising landlords.”
Wow! £8.33 increase in rent per month! That changes everything.
Yes, BTL will remain profitable, but only for those whose portfolio will withstand the shocks the RRB will inevitably bring. For many thousands of landlords, it is a step too far, and they will leave the sector to those who can cope.
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Absolutely spot on. The landlords who stay in the game—and adapt—will be the ones who thrive. Those who exit now may miss out on the opportunities that come with a changing market.
Yes, the PRS is evolving rapidly: new regulations, rising costs, and growing tenant demands are creating challenges. But this isn’t the moment to walk away—it’s the moment to align with the right letting agent.
Now more than ever, having a knowledgeable and proactive partner isn’t just a bonus—it’s a necessity. A good agent can help landlords navigate the shifts, stay compliant, and ultimately succeed in this new landscape.
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