The Property Franchise Group has become the latest agency group to sign up to Boomin, a soon-to-launch property portal, as a founder member.
The properties of all six of the Group’s brands, spanning a branch network of some 375 offices nationwide, will all feature on the platform, which is expected to launch over the next few weeks.
The Property Franchise Group brand portfolio signed to Boomin are Martin & Co, Whitegates, CJ Hole, Ellis & Co, Parkers, and EweMove.
They will each benefit from a free equity share allocation and use of the platform itself until January 2022 at no cost and obligation, whilst earning new and recurring revenues.
Gareth Samples, CEO of The Property Franchise Group said: “Its [Boomin’s] potential is very exciting and we wanted our franchisees to be involved from the start of the journey and to secure all of the benefits of founder member status.
“The customer focused proposition is compelling and a major leap forward from anything else currently in the space; we believe it could redefine the way portals are viewed by consumers.”
The Group’s franchised network, which employs more than 2,000 people, currently lets circa 32,000 properties and sells around 11,000 properties a year.
Michael Bruce, executive chairman and founder of Boomin, commented: “I would like to welcome The Property Franchise Group to the Boomin platform. The new tools on our platform such as Sneak Peak, Matchmaker and 24/7 will support their digital marketing strategy and alongside Property Playground will enable their franchisees to earn new and long-term revenue streams.”
“As an established, ambitious and growing agency that embraces technology, where it can be shown to deliver a better customer and agent experience, their endorsement is hugely appreciated.
A number of major operators have expressed support for Boomin by becoming founder members, including Foxtons, Century 21, Hurford Salvi Carr, Venmores, Hunters, Chancellors, Bidmead Cook, Balgores, Miles & Barr, plus many more.
Bruce added: “Myself and the entire Boomin team will continue to work tirelessly to deliver both the property portal for the home and rapidly build Boomin into a household name for everyone.”
Comments (15)
The whole previous debacle reminds me of various schemes beginning with letter “P” even though of course not implying they did anything illegal …..just saying.
Funny ain’t it – PIE used to be awash with PB articles which in turn attracted the vitriol of real agents but since Boomin have been advertising on PIE, we haven’t seen any. And, its not that there hasn’t been any news; PB’s annuals were out a month or so ago showing another £30+ million in pre-tax losses and the previous year end’s £60+million in cash down to £30m odd.
I wonder if this comment will be censored?
Not bloody boomin again!! Not surprised at PFG or some of the others. But what do we expect, there is no solidarity in this industry. All that SNTR did was provide a springboard for them to promote their venture. I can’t accept this mr nice guys act and certainly can’t get past the misery they caused. They shafted staff, the public and even went overseas to US and Oz who quickly saw through it. Why are we so uncollaborative? Why are we not able to make a stand together on RM and the other blood suckers who are after all only after our money and certainly don’t care about our mental health or stress we are under, much of which was/is caused by those above.
No matter how good Boomin promises to be, any agent getting into bed with them is distinctly lacking in what the majority of their clients wish they had, namely; Moral Fibre.
1000% agree!!!
Purple who-cant remember seeing an ad for ages.
Boomin …. Booooooom the public have no need of them, so will they use them? Will they stop using RM & Co, are they interested in the fees you pay and shares you get to join whoever you advertise with? = NO.
Purple Bricks was a dismal failure if you take into account the £Meggar millions lost to its investors and less than 5% of market share and history has a habit of repeating itself.
Lemmings need to look ahead before reaching the cliff edge!
Its a non-starter with no hope of gaining enough traction with the public to make it worth your while and those that do, beacuse its Free for now, may soon come to remember …. NOTHING IS FREE.
Slight addition needed there Woodentop.
Purplebricks was not a dismal failure when viewed from the perspective of the Bruce boys bank accounts.
If you think that signing up to this will save you from Rightmove fees or put you ahead of your competitors.. drop me a line.. I have some magic beans you are sure to be interested in.
So roughly about 2-3% market share?
What did the last venture top out at? 5%?
So as to remain positive. Nearly there, congrats, keep up the good work.
As my previous post got deleted…I’ll be kinder to these chaps…
”Why after 10+ years of trying to destroy estate agents with comisery etc should we now support this new business….?”
Depends who you despise the most … Rightmove, your competitior estate agents or the Bruce Brothers
Wtf is wrong with anyone who joins this ? . Chancellors hunters are named as well.
You have no souls tbf.
Like many in the industry, they haven’t a clue as to what is happening in the world and plod along without keeping an eye on the industry goings on. Another case of short sighted … death of a thousand cuts to follow.
The biggest question in all of this … do the consumer needs this service = NO, so why are people bothering with it!
Boomin is a Trojan Horse.
Anyone unfamiliar with the Trojan Horse story, and or unfamiliar with the Bruce’s M.O. should really do some investigating.