The Advertising Standards Agency has informally resolved a complaint against Net an Agent Ltd.

The company’s website included the claim: “netanagent.com is a free and simple way to get the best service and most competitive estate agent fees”

An email from netanagent said: “Your agent proposals. These fees are exclusive to netanagent and may not be available directly”.

The complainant challenged whether the claims were misleading.

The ASA approached the advertiser who agreed to amend the claim to ‘Partner agents’ and remove the “exclusive to” wording from its email.