Mal McCallion, CEO of ModelProp, has announced the launch of the Rightmove Resistance Tour, described as a “bold, boots-on-the-ground roadshow built for estate and letting agents who know the industry’s future can’t be dictated by a single player”.

Over 60 days, McCallion and his team will cover 60 locations across England, Scotland and Wales – no Zoom links, no ivory towers – just real conversations in real rooms with real agents.

The Rightmove Resistance Tour kicks off next week and runs until the end of July.

According to McCallion, this is a nationwide mission to offer estate agents a clear alternative to the current status quo.

The tour is aimed primarily at estate agency owners, directors and managers seeking an alternative to the cost of listing properties on Rightmove.

McCallion shares the following in terms of what to expect:

• 90-minute interactive sessions; closed-door, no recording, all live

• Demos of free, property-led AI; created to cut costs and convert cleaner

• No sales script, no pressure – just straight talk and solutions

“AI has arrived and it’s giving a one-off, time-limited opportunity to set you free from decades of portal control,” he said. “We’re bringing plans, product and proof – plus, most importantly, a new kind of partnership model that puts agents back in control of their digital destiny.”