Forget the US elections, Brexit court cases or smaller Toblerones, there is another big issue on the Daily Mail newsdesk – estate agent leaflets
Journalist Liz Hoggard wrote a piece for the Daily Mail’s Femail section on Tuesday lamenting the amount of estate agent leaflets landing on her doorstep, describing them as “passive aggressive flyers”.
She wrote: “Sometimes they lay on the charm: ‘We have a buyer who loves your location.’
“Other times they make you feel guilty for being a selfish home-blocker. ‘We have a lovely family of four who are desperate to move into your area. The husband is a banker, the children have been accepted at the local school. And the finances are in place’.”
In a sign that local agents may be wasting their efforts, she says: “Gentrification means my house earns more than me — it is increasing in value year on year more than I earn.
“In comparison, I am struggling to afford my life.”
Does leafleting work for your business? Why not send a video message to us and share your views.
* The latest leaflet to drop through EYE’s letterbox is from Martin & Co and asks: “Want a stress free sale of your house? Put your feet up and trust us to help you out.”
We are urged to get “an expert view of today’s market” by calling Martin & Co’s experienced and friendly team.
“In the meantime, please enjoy a winter warmer Mulled Wine recipe, courtesy of Martin & Co.”
And there it is, a list of all the ingredients to serve 12 people.
Does it work? We are still mulling it over.
Comments (5)
She’s a Daily Mail journalist and not an estate agency marketeer. She’s therefor perfectly qualified to not understand either subject very well…
Passive aggressive? Really? I find the ones begging me to give £2-5 a month to whatever charity is fashionable at the time far more disturbing/guilt inducing than any leaflet I’ve ever seen an agent put through mine or any other door. If you aren’t looking to sell then simply file it in that special filing cabinet known as a bin and move on with your life!
Liz would be best to stick to real journalism. Junk mail goes in the bin, but it gets you noticed and if by chance you are in the market for the service, job done. If not, it is a rainy day Brand awareness, which is one of the golden rules for any business.
Think someone needs to explain the meaning of passive aggressive to Ms Hoggard. That M&Co one is romantic compared with some of the leaflets I get through my door!
tbf this is the Mail we’re talking about. If this counts as journalism I’m a Dutchman.
It was one of the worst articles written in the DM and that is one serious achievement.