Estate Track has introduced a new AI-powered tool designed to help estate agents create blog content more efficiently. 

The AI Blog Writer enables agents to generate draft articles by entering a topic, with the option to publish directly to their website and social media platforms.

According to the company, the tool can also suggest royalty-free images to accompany each article, with the aim of helping agents create visually appealing content that complies with licensing requirements.

Stephen Phillips, co-founder of Estate Track, said the feature has been designed to reduce the time and effort required for estate agents to maintain an online presence and engage with their audience.

“We understand the constant pressure UK estate agents face to maintain a strong online presence and engage their audience with valuable content,” Phillips commented. “Blogging is crucial for SEO, establishing local authority, and attracting leads, but the time investment is often a major barrier. 

“Our new AI-powered Blog Writer directly addresses this by providing a fast, efficient and integrated solution that allows agents to publish more frequently and ultimately strengthen their connection with their local market through insightful and engaging content.”

AI Blog Writer is now included as part of the Estate Track platform.