An agent with good knowledge of the local area and market is most important to prospective sellers deciding whom to invite out to value their home, according to the latest research among thousands of Rightmove users.
The findings reveal that for 74% of sellers, local knowledge is among the most important things they look for when shortlisting an agent to invite out for a valuation.
This was the clear leader despite the survey giving sellers the ability to give more than one answer, but also of significance is the agent’s brand (41%), staff expertise (28%) and the range of services an agent offers (28%).
The research forms part of the free Rightmove seminars that have been taking place across the country to try and help agents differentiate themselves from their competition and ultimately to win more instructions.
In lettings, a separate Rightmove landlord survey found that staff expertise is the most important factor when they are choosing an agent (97% of landlords said it was important), followed by recommendation from others (94%), and the fees the agent charges (94%).
Rightmove’s commercial director Miles Shipside said: “This research is intended to help make sure agents are communicating the parts of their business that are most important to sellers and landlords when they’re trying to win instructions, both on Rightmove and in their own marketing.
“The millions of visitors to Rightmove are engaged users who come back an average of four times per month, so it’s really important that agents keep their content updated and refreshed to impress their local target audience.
“There are already some great examples of quality agents differentiating their messaging, services and property descriptions, but more could do more and agents say the seminars really help.”
There's a surprise..
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And where will you find all these great local agents – ON THE MARKET.COM
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"Differentiate" your business and join ONTHEMARKET.COM
Some lead the others will have to follow.
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I have to laugh with RM we already know these facts, it is nothing new and long before you came along.
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…and charged us extortionately for the privilege.
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Clearly, good LOCAL estate agents with exceptional local knowledge will invariably win through. This is not news Rightmove more, perhaps, a way for your media machine to regurgitate old news in a relevant way to maintain prominence in the market with the wave of support heading for onthemarket.com. I'm sure you'll not be bragging about page impressions when my clients see homes on the new portal a week before they see them on yours!
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