Moneypenny, a firm that handles 1.3m calls a year for over 1,600 property firms across the UK, has acquired the Made Simple Group, which offers business products and services to start-ups and small businesses.

MadeSimple provides online services to businesses such as company formation, virtual offices, website creation, and a co-working space in London.

It declined to reveal how much it paid for the business but said the deal would lift its overall annual turnover to £30m.

Mark Finlay,  director at Moneypenny, said: “We are delighted to welcome MadeSimple into the Moneypenny family.

“They have a great brand and the combination of the two businesses further complements the services we can offer our clients. It provides a great opportunity for us to accelerate the growth of our digital products and services, such as Pocket Phone System, Mobile Answering App and Live Chat. We are experts in helping small businesses prosper and believe that our respective customer bases provide a perfect fit.

“Howard and his team have built an incredible business and we look forward to supporting their future growth.”

Howard Graham, CEO and founder of MadeSimple added: “We are excited about the opportunities this next phase presents for our business and more importantly, for our team and customers.

“We are committed to helping our customers, start, run and grow their businesses. The suite of services provided by Moneypenny ideally complements the needs of our customer base. There’s a great fit not just with our product and service offerings, but also with culture and ethos. Looking after your people, and putting the needs of the customer front and centre are key values both organisations deeply care about.”