Houseful has launched Movemnt, a new home transaction platform, designed to help property professionals work together to ensure a smoother and faster sales process.

Movemnt will offer property professionals immediate access to data, automated communications and digital services, increasing transparency in the process.

Movemnt will compliment Houseful’s other brands, including Zoopla, estate agent software Alto, new homes software Yourkeys and Hometrack, a major provider of automated valuations and property insights.

Free to join for estate agents, conveyancers, mortgage lenders and brokers, Movemnt aims to increases the flow of home transactions to businesses, driving time-saving and efficiencies for all involved in the process. For agents, this means reducing the average sale time by up to 26 days, reducing fall throughs and an improved sales experience for their customers.

At launch, Movemnt has integrated over 70 conveyancers and brokers, while over 50 agents and housebuilders have already processed a transaction using its functionality. This is anticipated to scale rapidly in the coming weeks and months.

Ric Dawson, chief operating Officer of Software said: “Leveraging Houseful’s well-known brands to create Movemnt is truly transformational for the property industry as a whole. We already have a well-established network of conveyancers and brokers to enable a streamlined transaction and will be further building out Movemnt’s partners at speed over the coming weeks. Movemnt is an open platform that anyone can join and we already have dialogues with several other CRM providers to connect Movemnt’s network to their customers.”

Peter Ambrose, CEO of The Partnership comments: “I’m excited by the launch of Movemnt and its capabilities to improve the property transaction journey for all parties involved. The Partnership has been long-term users of the new homes element of Movemnt and it’s delivered fantastic results for us over the years.  With faster and streamlined transactions, I’m looking forward to seeing how Movemnt will build on this in the months to come.”

Gurveer Singh Sandhu, sales manager at DBK Estate Agents, added: “As a member of this journey from its beginning, it’s truly gratifying to witness the remarkable transformation from a mere concept to a fully operational and sophisticated product. Observing (Movemnt’s) evolution over time has been particularly rewarding, as it has progressively enhanced its functionality and user-friendliness ultimately delivering an unparalleled experience for our users.”