You can expect to be seeing a lot more from Zoopla if you are a Daily Telegraph reader.

The portal has been awarded £50,000 of premium media space with the newspaper both online and in print.

The prize came after Zoopla scored highly in competition run by the Telegraph Media Group to encourage advertisers to launch campaigns that help the country to re-emerge from lockdown.

The entry was co-created with Essence, Zoopla’s newly appointed media agency that is helping the portal drive a multi-million pound marketing campaign.

Zoopla’s entry focused on its brand positioning of “we know what a home is really worth” and detailed how, by working with Telegraph Media Group’s large subscriber base, it would inspire people who had become frustrated with their homes during lockdown to visit Zoopla for real-time property values and at the same time help connect buyers with estate agents.

The campaign will target “aspirational, financially secure, in-market home hunters.”

Rich Houston, head of consumer marketing at Zoopla, said: “The Telegraph is famous the world over for its journalism, and its premium, digital-savvy readership is a perfect fit for Zoopla.

“The paper has a particularly strong property section so it’s no surprise it scores highly among first-time buyers and upsizers – all key audiences in the housing market and ones that we know are crucial to agents if they are to capitalise on the current buoyant demand among home-movers.”

“By winning a substantial prize of premium media we can reach even more consumers, amplifying what is already our biggest-ever marketing campaign. We’re really excited about working with The Telegraph on this initiative and can’t wait to see the results.”

Chris Forrester, chief revenue officer for the Telegraph Media Group, said: “We really liked the ambition, creativity and potential of this campaign, providing a timely and vital service for our readers as well as much-needed active leads for the industry.

“Our property journalism has never been more important or in demand with readers and subscribers, and we are delighted to be able to help Zoopla maximise the potential of this campaign.”