Is this the largest screen in any estate agent’s window in the UK?
The recent installation in Lurot Brand’s office in Ladbroke Grove, London, it occupies a huge space and reflects the fact that the agent’s speciality is selling mews houses.
It measures an enormous 7’4” across to take up the whole window display.
Three times brighter than a TV and glare proof, it has a 3-gig built-in hard drive which allows the agent to download what it wants to play or run it through Wifi, USB, LAN, HDMI or with the iPhone app.
It can for example switch between a carousel property program, and video tours of mews streets, all from a remarkably simple phone app.
It was not installed by an estate agent outfitter, but by Urban Storm which normally specialises in vast digital advertising screens at the likes of Piccadilly Circus and at football stadiums.
The firm is led by Sam Cook, who met Lurot Brand manager James Robinson in a local pub where the pair hatched the idea.
Robinson said: “Over a Guinness at The Cow in Notting Hill, Sam suggested it would be fun to fit one of his huge screens in the window of our Ladbroke Grove office, so we did.
“Being situated on a very busy junction, the screen is really eye catching and has been a resounding success.
“Unlike traditional window cards, the price and the details of the properties are updated automatically, as our software functions in real time, and people get really mesmerised by it.
“There may be larger televisions on the back walls of estate agents offices but not in their actual shop windows as normal televisions are not bright enough to deal with direct sunlight.
“A television this size can be bought for £7,000: however ours cost more than £15,000.
Well, I hope when you arrive at your office each morning…. you find that its still hanging in your window.
I’m sure it will gather an audience/admirers…. as it’s loaded into a Transit and driven off! At least people will film it on their phone.
How long until a competitor gets a larger one, it will be like Super Yachts in Monaco.
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Haha. It’ll be insured, so they’ll just replace it. If a competitor gets a bigger one, good for them. The High Street needs to fight back, and I think this is a brilliant idea. I can imagine the upsells of being featured, and also the possible premiums for certain times of the day. Good initiative
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Don’t knock it – they are differentiating themselves and looking to gain more value from an otherwise static window. Most window displays become passé – the movement will attract attention both from foot and vehicle traffic – and it will stop the staff looking out the window! Well done.
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I agree Michael – this really makes them stand out and adds value to the High Street proposition in my view.
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I never knocked it, I commented on it in a humorous manner.
I like it, because it DOES STAND OUT.
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Earlier this year I went to see Samsung HQ and got to test Rummage on one of their big tellies. We wanted to test the 4k capabilities of the system and got to see Walter Lloyd Jones magnificent North shore videos on the 108″ beauty. As Julian would say, marvellous!
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Robert? …..the rest of us just go to a shop that sells Samsung, not the HQ!
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… and this people is why so many cars plough into Estate Agents windows.
“Sorry. I though it was a mews”
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6.30pm The Cow Pub
‘Sam! How are you? Good to see you. Have a pint. I’ve been looking at putting a screen in the shop window. What you got?’
‘Well James, there’s a 40 inch for £500.’
‘Sounds good, want another pint?’
Five pints later…
‘Or there’s a 60 inch for £1500’
‘Yeah? Cracking, We’ll have that. Want another one for the road?’
Ten pints later…
‘Or there’s this f-off 84 incher – s’blinkin’ smashing it is. Flippin’ bargain at fifteen grand.’
‘S’lurvly innit. Put me down for that one. You know what, I bl**dy love you Sam. You’re my bestest mate intcha…’
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…he doesn’t say he paid £15k+, although it can be inferred. I suspect h e got a substantial discount for being a trailblazer and garnering publicity, as he is …
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How long before someone hacks it and puts porn on?
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