A new role has been created at LSL – that of national lettings and franchise director for Your Move and Reeds Rains.

Martyn Alderton, managing director of LSL’s corporate client department, is to become responsible for the future strategic direction of lettings within both brands whilst retaining his existing role within franchising.

Oliver Blake, managing director of Your Move and Reeds Rains, said: “We are delighted to welcome Martyn as our new national lettings and franchise director.

“LSL is committed to driving its lettings business forward across all brands and having known Martyn for many years I know that he will bring his significant experience to the role and I’m very much looking forward to working with him.”

Alderton has more than 30 years’ experience in the property industry, 20 of them with LSL.

He has been instrumental in the development of call centre operations for the LSL Group and the creation of its corporate client department where he recently launched PRSim, a specialist build-to-rent operation.

The news complements the recent results announced by LSL which highlighted that its lettings business now represents 30% of the group’s estate agency income.

James McAuley, who has been with LSL for more than 26 years and is chairman of residential development and investments with responsibility for the land and new homes, Group First and First2Protect (general insurance) businesses, will now also assume responsibility for the corporate client department following Alderton’s new appointment.