We are NOT amused says fire service about agent’s ‘sexist’ safety video

They thought they were only doing their bit.

In an effort to remind landlords of their obligations regarding fire and safety, London agent Portico put together a short video.

Using, as they thought, a bit of humour to get the messages across.

However, the London Fire Brigade press office certainly did not see the funny side.

It has declined to endorse the video.

According to a spokesperson for Portico, the fire service called it “sexist”.

x

Email the story to a friend!



10 Comments

  1. Trevor Mealham

    My step son moved into a rntal on Friday. The agent still hasn’t checked the smoke detector and the inventory clerk said it wasn’t her role.

    I pressed the test button and it didn’t work. The Ashford agent looks above average and handles 100s of rentals.

    Worrying.

    As for the video. Fair play. Itls

    Report
  2. Typhoon

    Shame the really good safety messages were spoiled by a lack of understanding of the horrors of fire. Not surprised the fire service took a dim view really. They encounter horrific scenes that will render it very difficult for them to see anything funny at all about fire

    Report
  3. nextchapter

    Get a grip. It’s just meant to be a bit of fun whilst getting a message accross and that’s the best way to it, even if it was a bit rubbish.

    Report
  4. Gump

    Sexist how? If she had raised her eyebrows at a female gas safety worker would that of been better, or would that of been another type of ist or ism.

    Ridiculous

    Report
  5. Richard Rawlings

    Really! Come on guys, it’s engaging, fun and gets the message across. Of course fire is serious, but that does not mean that everything associated with fire safety needs to be the heavy duty boring compliance stuff that switches most people off. And the PR aspect for Portico is great – I’d certainly retweet it, albeit under the mischievous title “Is this sexist?”

    Report
  6. Clarkuk

    Whenever it comes to safety the authorities do like to go at it with a straight face and stiff upper lip.  I liked the idea of the video but it just looks a bit childish. maybe concentrate on the message being delivered next time and not how attractive the actors/actresses are???

    Report
  7. smile please

    Sorry how is that sexist? towards women or men? i am at a loss!

    I thought it was professional and fun and was informative. The fire brigade should be raising an agent like this.

    Report
  8. Eric Walker

    I only liked one of the actors – am I sexist? 🙂 The key is communication – it works on that level.

    Report
  9. seenitall

    Hmmm  lovely    –

    a lovely message to get across…….

     

    Its fun, it gets people thinking about fire safety its got a smoking hot lady in it     My female colleagues also liked it.  win/win

    Report
  10. Will

    The world is full of politically correct idiots.  This video is not in my view sexist.  If this is sexist what does that make Strictly Come Dancing?  You do not need to show the true horror of fires to get across the general safety message, which this video does well without boring it viewers. OK so LFB don’t approve, so what?  It is better landlords and tenants see this rather than nothing.

    Report
X

You must be logged in to report this comment!

Comments are closed.

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.