Zoopla launches new switching service to make agents money

Zoopla, which acquired uSwitch earlier this year, is offering members the chance to earn additional revenue from utility switching services.

A pilot affiliate marketing scheme is launching, limited to around 20 agent firms, with applications being invited now for places.

A spokesperson for Zoopla said: “We will work closely with them over the next few months while we develop our wider roll-out plan. We may review this number if demand is particularly high.

“Once we have completed the pilot, there will be no limit to the scheme, as it will be open to all Zoopla Property Group members who wish to take part.”

Zoopla said that participation in the pilot will be free, and agents will be given marketing assets, such as text links, banners and widgets to help them promote home services switching.

Jon Notley, chief commercial officer at ZPG, said: “This is the first in a series of initiatives that we are offering to our members since our acquisition of uSwitch.

“The pilot scheme will enable us to work closely with a number of our members to develop the service before a wider roll-out in 2016.

“Not only could this create an additional revenue stream, but ZPG members will be able to give their customers an opportunity to make significant savings on home related services.

“We are very excited about the opportunity to provide a genuine USP to our members, help increase their revenues, and importantly help consumers save a significant sum on their household bills.”

 Agents who would like to know more or sign up to the pilot should email uswitch@zpg.co.uk

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