ASAP says it has significantly reduced the amount of time staff spend on administration after introducing guided AI tools into its sales progression operation.
The company estimates the technology has freed up around 30% of the onboarding team’s working day by automating repetitive tasks linked to opening and processing sales progression files.
According to ASAP, around 95% of the time previously spent setting up files has now been removed through the use of AI systems designed to read documents, extract information and process standard case data automatically.
The business said staff continue to oversee the process, with employees handling exceptions, reviewing unusual cases and managing communication with buyers and sellers.
The changes form part of a wider push by Complete ASAP to use AI within operational workflows while retaining human involvement in areas requiring judgement and customer interaction.
Matt Goddard, chief technology officer (CTO) at ASAP, commented: “Our onboarding team are exceptional at managing property transactions but were spending a huge amount of time buried in admin – manually reading incoming memoranda of sale, validating information and opening cases. A major challenge came from the nature of the data itself. Around 40% of incoming memos are handwritten, captured by estate agents outside of CRM systems. When we realised guided AI could reliably process this information, it provided further evidence of its time-saving capabilities.
“Importantly, this approach works on top of existing systems rather than replacing them. For us, using AI responsibly means letting technology do what it does brilliantly while keeping humans in control of what matters most. The biggest benefit is the time reclaimed to spend with buyers and sellers and the quality of the conversation clients have with our team, because that team is not drowning in admin when they pick up the phone. A case being opened quickly means a sales progressor is assigned sooner, so the transaction is in motion earlier, which matters enormously in a market where chains can fall apart if momentum is lost.”
