A new tenant benefits platform has launched in the UK, aiming to unlock annual savings for renters while creating a new income stream for landlords and build-to-rent (BTR) operators.

Benefitty connects landlords with more than 90 retail partners across 14 categories, offering discounts on everyday spending including groceries, clothing, electronics and household goods.

At the same time, landlords receive a share of revenue generated through the platform. The aim is to create an ancillary income stream without increasing rents or requiring upfront investment.

The model is based on retailers funding discounts through reduced customer acquisition costs rather than cutting margins.

Quintain, the developer and operator behind Wembley Park, has been confirmed as the platform’s first operator partner.

David Duggan, founder and chief executive of Benefitty, said: “The BTR sector has built some of the most sophisticated residential operations in the country, but ancillary income has remained underdeveloped. 

“We are offering operators a revenue stream that requires no capital expenditure, no rent increase and no compromise to the tenant relationship. The retailer pays for direct access to a verified, high-value demographic. The landlord earns income and improves occupancy and retention. Meanwhile, the tenant saves money on spending they were going to make anyway. It is a win-win-win proposition.”

The platform is initially focused on the BTR sector but is designed to expand into purpose-built student accommodation, the wider private rented sector and social housing, with longer-term plans to support developers in the build-to-sell market. 

Duggan added: “BTR was the natural place to start, and early agreements with some of the biggest operators in the country tells us that was the right decision.”

According to Savills, more than £5bn was invested in build-to-rent in 2025, up 6% year on year.