Property TV presenter Amanda Lamb has partnered with Antony Roberts in south-west London in a move aimed at strengthening the independent estate agency’s social media presence and increasing engagement across its digital platforms.

Lamb, best known for her role presenting property TV show such as A Place in the Sun and Selling Houses, will regularly present reels across the Richmond-based estate agency’s Instagram (@antonyroberts_estateagents) and Facebook accounts to showcase its properties.

Through professionally produced videos, Lamb will highlight a range of properties, offering expert insights, lifestyle appeal and trends.

Antony Roberts says the initiative reflects the growing importance of video-led marketing within the property sector, particularly as buyers increasingly engage with homes online before arranging viewings.

Amy Reynolds, head of sales at Antony Roberts, commented: “Social media has become an important marketing tool for agents, and whilst we have built a strong following organically, we are always looking for ways to innovate and further enhance engagement. Amanda’s expert property knowledge and warm, approachable style is a great fit for our brand, and we are confident that this collaboration will bring greater visibility to our clients’ properties.”