Spicerhaart’s Forge – Empowered by Spicerhaart model is being rolled out across the UK as more agents take on Partnership roles that combine running their local business with the support of a national estate agency group.
The model builds on the existing Partnership scheme, which has been in place since 2021, and will expand to more than 112 locations in 2026.
It allows agents to manage their business areas with greater flexibility while remaining part of the national organisation. Staff are paid and supported, but operate with more autonomy than in standard branch roles.
Agents on the scheme have access to mobile technology, AI-assisted digital and social marketing, a management framework, and lead generation from branch networks and a central contact centre operating from 8am to 10pm.
How have the early participants in the scheme experienced it so far?
Jack Pollock, 27, who joined the scheme in November 2023 and covers Loughborough and surrounding villages for haart, speaks plainly about the impact the role has had on his career. “The role has completely changed my lifestyle and reignited my drive. It’s put fire in my belly,” he told EYE.
“I was travelling long distances to work before, missing out on the area where I actually live. Now I operate a profitable business in my own community, a bit like being self-employed, yet I’m fully supported by a national company with serious firepower.”
Having previously worked in both corporate and independent agencies, Jack Pollock says the ability to operate independently but with structure has unlocked a different level of motivation and performance. “I’m generating good profit and feel really proud that I’m helping people buy their own homes. You can’t put a price on that. I absolutely love it.”
For Roger Jackson, 38, one of the original Partners in the scheme who covers the Burton-upon-Trent area for haart, the appeal has always been about building something sustainable, without the risk of going it alone. “I was headhunted by Spicerhaart for another role, but they said, ‘We think you’re made for Partnership.’ They were right,” he said.
Jackson told us that the support structure is what sets it apart. “This isn’t some flimsy self-employed model where you’re left with a laptop and no leads. You’re paid and you get the tools, the car, the tech, the CRM, the branch network, the marketing – we even have unique campaigns that get clients genuinely excited. The Google reviews speak for themselves.”
He added: “I work from home; I’m in charge of my own diary and yet I still feel completely connected to the team and the brand. It’s a family here. You’re a real cog in the machine, not just a number.”
Janette Churchill, 53, partner for haart’s sister agency Howards in Long Stratton, echoes that sentiment. After 32 years in the same business, she transitioned to the new model and says it’s allowed her to build a more meaningful, client-focused career while being more present for her family.
“I’m no longer spending half my day checking fire extinguishers or chasing admin; I’m actually selling homes, getting creative with marketing and looking after my clients properly. I can also do this job around my life and I’m not missing my children’s key moments.”
Churchill works from home, covering the area she’s known professionally for decades. “People recognise my name and that’s become a brilliant marketing tool in itself. I can tailor everything to the client, rather than forcing things through a rigid branch process. It’s a better service – and a better life.”
Giles Hart, managing director of Forge – Empowered by Spicerhaart, says the rollout is about giving more agents access to a model that’s already delivering.
He told EYE: “We’re expanding a proven structure that works for experienced agents who want control and growth without sacrificing income stability or brand reputation. We’ve got the infrastructure, the leads, the tech, the culture – and now we’re scaling that nationally.”