Zoopla reported a 30% year-on-year increase in valuation leads to agents in January, reaching its highest monthly total to date.
The property portal attributed the rise to higher homeowner engagement and recent marketing activity aimed at encouraging sellers to request valuations.
Zoopla said valuation leads increased across all regions, with above-average growth recorded in Scotland, the East of England, the South East, South West and North West.
The company also pointed to survey data suggesting around one in five consumers expect to buy a home within the next two years, which it said indicates continued demand in the market.
Richard Hayes, chief operating officer at Zoopla, said: “Zoopla’s record month for valuation leads in January is a strong signal of the progress we’ve delivered in becoming a true partner to agents, delivering high-quality leads that helps them grow their business.
“Our ongoing investment in national marketing and ongoing product innovation shows we are committed to driving a tangible return on investment through high-quality homeowners, market-leading products, and our unique data insights that give agents more choice in how they grow with Zoopla.”
Good to see. The right investment and utilising technology efficiently. Kirit Pankhania
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I think there is a business ethics case at play here. Zoopla hold all the customer data to ransom here essentially – feeding an email address to agents (who are already paying for the service to Zoopla) and putting a financial demand for extra money if they want the telephone lead too – asking agents to sign up for the extra account. I’m in no way a fan of RM – but even they wouldn’t pull this trick – I don’t know how it will lead to long term better relationships with clients.
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