The ValPal Network, a lead generation platform for estate agents, has been acquired by iamProperty for an undisclosed sum.

The deal expands iamProperty’s existing suite of technology for estate agents, which includes auction services, onboarding, compliance tools such as Material Information, conveyancing, lead generation, and CRM.

Founded more than a decade ago by Angels Media, publisher of Estate Agent Today and Letting Agent Today among other titles, The ValPal Network says it generates more than one million valuation leads each year and works with over 4,000 estate agency partners across the UK.

Nat Daniels, The ValPal Network founder and CEO, said: “We are thrilled to be joining iamproperty, having enjoyed a great relationship with the team for many years. The combination of our technology and advanced AI, their technology, and our combined expertise and creativity will help The ValPal Network to accelerate growth. The synergies lie not only in our business’s mission and innovation, but also in our culture, vision and commitment to service excellence and agent experience.”

Ben Ridgway, Co-Founder of iamproperty, said: “This [acquisition] represents an excellent strategic fit for iamproperty, as we continue to enhance our AI capabilities and broaden our digital ecosystem to improve the buying and selling process for everyone.

“The ValPal Network’s portfolio of AI powered software services transforms the lead generation process for Estate Agents, driving revenue and saving both time and costs. Integrating these capabilities into iamproperty further bolsters our existing tech-driven marketing and lead generation services and will ultimately unlock enhanced profitability for our Partner Agents. I look forward to working with Nat and The ValPal Network team.”