GetGround, the property investment platform, has completed a strategic acquisition of BuyAssociation, the Manchester-based property investment distribution and media group.
BuyAssociation facilitates off-plan investment opportunities across the UK, while also operating a news and information service for the UK property investment community.
Launched in 2020, GetGround’s fintech platform serves a subscriber base of 30,000 active UK property investors with all-in-one property investment software, and provides additional sourcing, funding and insurance services to a wider pool of 200,000 property investors and landlords globally.
GetGround’s purchase of BuyAssociation is part of a broader strategy to strengthen its position at the heart of the UK property investment industr, combining industry distribution, investor reach, news and insight, and ownership infrastructure.
Moubin Faizullah-Khan, CEO of GetGround, commented: “We have worked with the BuyAssociation team for many years, supporting the same clients to source, fund and manage their investment properties. This deal is a natural extension of that partnership and sets us up well to hit our growth goals.
“Combining BuyAssociation’s reach with our technology platform helps us all to deliver market-leading stock, service and long-term outcomes for both developers and investors. We’re paving the way to create the UK industry’s most integrated, high capacity property investment platform and we can’t wait to see the results.”
This is a growth-led acquisition with no structural reductions planned. BuyAssociation’s team will continue to operate under the BuyAssociation brand, and senior members of its team including Sam Hadfield (Group MD), Katie Walker (Group Commercial Director) and Henry Shaw (Sales Director) will join GetGround’s senior management team.
Caroline Marshall-Roberts, founder and current CEO of BuyAssociation, will step out of daily management after leading the organisation for more than two decades. In a consultancy role, she will offer support to the expanded group as a senior advisor.
Sam Hadfield, Group MD of BuyAssociation, commented: “Joining forces with GetGround is a completely natural next step in BuyAssociation’s journey. We’ve spent years building deep relationships with developers and a distribution model that consistently delivers results. Demand for high-quality UK investments has never been greater, but making and maintaining those investments is a complex process.
“We’re excited to introduce our investor network to GetGround’s capabilities and resources to relieve that complexity. This creates better experiences for BuyAssociation customers and helps us to achieve our goal to serve them through their entire ownership lifecycle.”
Caroline Marshall-Roberts, founder of BuyAssociation, added: “It has been an honour to build and lead the BuyAssociation team over the last two decades, and handing over the reins now to Moubin and Sam fills me with immense pride. This deal brings together two established businesses with hugely complementary strengths, setting the scene to drive higher quality, transparency and efficiency across the UK property investment landscape. I am looking forward to supporting the group and building on our established media partnerships and news channel.”
Under the terms of the acquisition – the value of which has not been disclosed – the two brands will continue to operate independently.