Welcome to the 33rd UK Property Market Stats Show of 2025 — your go to weekly ‘TV Programme’ on the UK property market.
This week, I’m joined by Iain McKenzie, the boss of the 800 estate agent network, The Guild of Property Professionals, as we unpack the key headlines for the week ending Sunday, 24th August 2025
✅ Listings (New to Market)
33.4k new listings this week (Up as expected from 32.2k last week as it was pre August Bank Holiday).
2025 weekly average : 36.4k
YTD listings are 3.3% higher than 2024 YTD and 7.2% above the 2017–19 YTD average (1.20m YTD vs 1.16m in 2024 YTD).
✅ Price Reductions
20.3k reductions this week (down from 21.6k last week).
That’s still only 1 in 7.1 homes on the market being reduced monthly (14.1%)
For context:
• 14.1% in July, 14% in June & 13.4% in May
• 12.1% average in 2024
• Long-term 5-year average: 10.6%.
✅ Sales Agreed
25.3k homes sold STC this week (up from last week at 25k)
2025 weekly average : 26.4k
YTD agreed sales:
• 6.8% up on 2024 (872k vs 816k)
• 14% up on pre-Covid average of 765k (2017–19).
✅ Sell-Through Rate (July, in arrears)
15.4% of properties on agent’s books went SSTC in July.
Up from 15.3% in June. 16.1% in May
2024 monthly average: 15.3%
8-year overall average: 17.9%.
✅ Sale Fall-Throughs
6,123 fall-throughs last week (from a 512k SSTC pipeline (units)).
Weekly average for 2025: 6,238
Fall-thru rate as percentage of gross sales: 24.3% (up from 23.2% last week).
The 9 year long-term average of 24.2% (post-Truss chaos saw that at levels of 40%+).
✅ Net Sales
19.1k net sales this week (Down from 19.3k last week)
Weekly average for 2025: 20.2k
YTD Net Sales:
• 665k in 2025 which is 5.6% ahead of 2024 YTD figure of 630k and 10.6% up on 2017–19 YTD (602k).
✅ % Chance the Home will Sell (month in arrears)
July stats showed 50.9% of UK Homes that left the estate agents books in exchanged & completed contracts (ie the agent got paid and the home moved on completion), the remaining 49.1% left Estate Agent books, unsold and homeowner staying in their home.
Comparison
Jun – 51.3%
May – 51.7%
April – 53.2%
NB – this July stat will change throughout August as more data comes through. Graph 27 Graph 28
✅ Stock Levels (For Sale and Sales Pipeline) – 1st of the Month
763k homes on the market at the start of 1st August – 6.7% higher than 1st August 2024 (715k).
512k homes in Estate Agents sales pipelines on 1st August – 4% higher than than 1st August 2024.
✅ House Prices (measured by £/sq.ft)
£344.78/sqft on Sales Agreed in July 2025 – 1.97% higher than July 2024 and 3.85% higher than July 2022.
✅ Rental Stats (in arrears)
July 2025 with an average rent of £1,876 pcm (July ’24 – £1,863 pcm)
(YTD 2025 average is £1767 pcm).
✅ Local Focus:
Wimbledon
The Fear of Losing the Instruction
Iain & discuss the fact that too many valuers still take on stock they know won’t sell. Why? Fear of rejection. Fear of losing to the competitor. But here’s the truth: one in two (49.1% to be exact) homes listed in the UK doesn’t sell. The best agents don’t grab every instruction, they take the ones with motivation, price, and fee in balance. Chasing every listing is not bravery, it’s business suicide. Thoughts?
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Overvaluing and discount fees are strangling agents. Iain McKenzie nailed it: the evidence is clear, the agents who overvalue sell fewer homes and achieve worse prices. Fact. A vendor doesn’t care if your fee is £1,000 less, if you leave them £10,000 worse off. The cheapest agent isn’t the one with the lowest fee, it’s the one who puts the most money in the client’s pocket.
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The supply and demand curve has shifted. Stock is up 15% nationally and in some towns it’s back at 2007 levels. Yet many agents are still using the same pitch they used at valuations in 2019. Wrong move. Change your narrative before you back yourself into a corner. Book a reinspection at week three, face the music with the seller, and stop hiding behind inflated asking prices. Credibility today is earned in the questions you ask, not the statements you make.
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