RentGuarantor, a major provider of rent guarantee services, has announced that Rob Rinder – barrister, broadcaster, and author – has joined the company as brand ambassador.

Rinder, also known as Judge Rinder, will play a key role in supporting RentGuarantor’s mission to educate both tenants and landlords about the role guarantors play in today’s rental market.

Amid shifting dynamics in the lettings sector, the partnership aims to raise awareness of professional guarantor services as a valuable tool for tenants seeking to secure rental homes, particularly those who may face barriers due to financial or employment history. At the same time, it highlights the added security and confidence these services can provide for landlords navigating an increasingly complex landscape.

RentGuarantor says this collaboration with a well-known TV personality marks a significant step in its ongoing commitment to improving access, transparency, and trust in the private rental sector.

RentGuarantor’s CEO, Paul Foy, commented: “Rob’s public profile, paired with his extensive legal knowledge and social commentary, especially on issues relating to housing, will be a great support as we continue to drive information sharing and discussion about professional rent guarantor services and the benefits these can afford tenants and landlords.

“We believe that professional guarantors should be a fundamental part of the tenancy toolkit, especially in light of the proposed Renters’ Rights Bill, which we believe will be the most significant revision of the regulation surrounding renting properties in almost 50 years, and the unpredictability associated with regulatory reform on this scale. We look forward to working closely with Rob to ensure we are outlining the choices available to consumers, whilst communicating the surety that our service can offer landlords and tenants across the breadth of the rental value chain.”

Rinder said: “It is absolutely crucial – with the rental landscape expected to undergo its biggest shake-up in nearly half a century – that tenants have access to the right information and the right solutions to help them secure a rental home that meets their needs.

“A professional guarantor is a risk-managed option that unlocks tenancies for thousands of renters who might not have met the required criteria otherwise, while also protecting a landord’s investment. My  background has given me first-hand insight into the complexities of the rental industry, and I look forward to working with RentGuarantor to help many more people.”