Lendlord has published new research findings revealing that 60% of landlords who took part in its latest survey have already raised rents in the past year and over a third planning further increases in the next six months.
Based on responses from active UK landlords, the survey sheds light on vacancy rates, rental strategy, tenant turnover and the potential impact of the Renters’ Rights Bill.
Key insights from the survey include:
+ 58.5% of landlords have raised rents in the past 12 months (31.1% for some properties, 27.4% across their entire portfolio).
+ 36.3% plan to increase rents in the next six months, with a further 30.4% undecided and watching the market.
Vacancy rates remain low, with 72.8% of landlords fully let and only 6.8% reporting more than 25% vacancy.
Tenant turnover is stable, with 73.8% saying there has been no significant change in move-ins and move-outs.
The Renters’ Rights Bill is prompting review, but not reactionary pricing, with 72% either monitoring or planning to review rents, and only 14.4% having already made changes.
The results point to ongoing pressures in the rental market, alongside signs of resilience. While some landlords appear to be approaching rent increases cautiously, the data suggests rental prices remain under upward pressure, with 73% of landlords fully let and only 11.9% reporting voids above 10%.
The full findings are now live on Lendlord’s website: https://lendlord.io/q2-2025-regional-uk-rent-data
Lendlord system data also reveals current average regional rents, based on landlord-reported figures:
Greater London: £1,959.78
South West: £1,500.99
South East: £1,383.36
East of England: £1,289.73
North West: £1,000.53
West Midlands: £995.80
East Midlands: £991.23
Wales: £941.39
Yorkshire & Humberside: £858.91
Scotland: £844.24
Northern Ireland: £743.61
North East: £732.55
Aviram Shahar, co-founder and CEO of Lendlord, said: “Landlords continue to play a pivotal role in meeting housing demand across the UK, and our latest survey shows that most are taking a measured approach to rent increases despite ongoing pressures.
“Many [landlords] are raising rents, but they’re doing so cautiously, balancing inflationary pressures with tenant stability. Our data shows demand remains high, with very low vacancy rates across the board, and landlords are carefully monitoring the potential impact of regulatory change.
“This latest data gives a clearer picture of how landlords are responding on the ground, not just in terms of pricing, but how they’re thinking about stability, regulation and future plans.”
100% of Landords have increased costs this year be it Mortgage,maintenance, insurance or utilities or 40% of have absorbed extra costs without increasing rent.
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There is literally no mileage whatsoever in not raising rents, in my opinion.
I get a lot of landlords saying to me that they don’t want to raise the rent because “they have a good tenant”. As if they’re repaying some kind of loyalty.
I guarantee that loyalty will not be repaid when the tenant’s circumstances change.
In any case, if you don’t raise rents, then you will find yourself way behind the market in a few years time, with little to no possibility of getting back at market value anytime soon. And as Sod’s Law would have it, that rent increase you didn’t implement would most likely have paid for that now-urgent maintenance issue.
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I have never increased my rents annually and yes I do value good tenants. One tenant has only seen one rise in 8 years. After having some horrendous tenants I do value good tenants and try not to increase rent. I am, however, mortgage free. If I was having to pay a mortgage maybe I would think differently. Good tenants are worth their weight in gold and in my opinion are very much in the minority.
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By not increasing rents you are not doing yourself or the tenants any favours.
Let’s suppose in 5 years time you have to sell for whatever reason. Market rent is £1500 pcm and your tenants are paying you £1000 pcm, £500 behind market rent. Tenants receive notice, look around and suddenly find that they need to spend £500 a month more to move to a similar property plus costs deposit etc. then they look at their budget and simply cannot find £500 a month extra what with car lease, tv packages and everything else. What do the tenants do? They stay put, the council tells them to do so. Now what do you do, you have to start the onerous court process, you have to pay court fees, maybe solicitor’s fees whilst the tenant is sitting in your house. the process can take months, it is stressful and all the time the tenant is sitting in your house. All this is assuming they are continuing to pay rent, if they are not, you have a whole new level of stress.
And why? because you were being nice and doing the tenant a favour by not putting up rent….
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