The online/hybrid estate agency market continued to see a fall in market share, from a high of 8.2% in 2019 to just 4.8% of all residential property exchanges in Q2 2025.

A notable ‘changing of the guard’ has taken place, with eXp surpassing Purplebricks to claim the number one slot for new instructions within this sector, while Yopa holds third place.

In fact, eXp are not just the number one brand for the online/hybrid sector, they’re the largest brand in the country throughout Q2 for New Instructions, according to TwentyEA.

Compared with Q2 2024, the number of instructions listed by Purplebricks dropped by 25%, whilst in the same period, eXp’s new instructions were 48% higher.

Within the 4.8% of exchanges, the self-employed agents’ market share rose to 2.3%, reflecting eXp’s growth.

The latest study found that there has been significant growth from the online/hybrid agents within the rental sector. In 2025, they represent 18.3% of all new instructions To Let. This share is 9.5% higher than last year and 121% higher than pre-pandemic.

Of the 18.3% market share, OpenRent accounts for 17.1% and is growing even faster at 11.5% in the last year, and 189% since pre-pandemic.

Growth is far more prevalent at lower price ranges and in the £800 per calendar month or less range. Growth was 17% year-on-year, and online/hybrid agents now have a share of 25% at this price bracket.

Separate data from TwentyEA shows that the sales market is strong, with nearly 500,000 properties listed for sale in Q2 2025, raising supply levels to their highest point for the last seven years. At the same time, demand has increased by almost 7% year-on-year so far in 2025.

In research detailed in its latest Property & Homemover Report, TwentyEA, part of the TwentyCi group, found that year-to-date transactions are also 30% higher than in 2024. In terms of price, the average UK residential asking price in Q2 was £458k, an increase of £24k from Q1.

This market resilience comes despite the stamp duty changes in April, however, the effects of this may still be working their way through the system.

Due to these changes and therefore predictably, Q2 2025 saw an 8.7% drop in exchanges compared to Q2 2024.

The tables below show the key market indicators for Q2 2025 compared to Q2 2024 in both the sales and lettings markets.

Katy Billany, TwentyEA’s executive director, said: “Q2 2025 is characterised by strong transactional activity across sales and lettings. Whilst the sales market is experiencing rising supply, there are persistent structural challenges in both the sales and rental sectors.

“While overall demand remains resilient, slower transaction timelines and rental affordability issues point to systemic issues that could dampen momentum if left unaddressed.

“It is also the case that the recent stamp duty changes are still working their way through the system. This, in the short term, may lead to a cooling in buyer demand. Sellers may therefore need to adjust pricing expectations accordingly. In the medium to longer term, if inflation and interest rates stabilise, the market should rebalance, but affordability will remain a key constraint to activity and demand.”