Fine & Country has reached 100,000 subscribers on its official YouTube channel, establishing itself as a platform for luxury property content.

Best known for its Luxury Home Tour series, the channel, which has gained over 2.5 million views and 21,800 new subscribers year to date, has attracted an audience of property enthusiasts, investors, and homebuyers.

“Reaching 100,000 subscribers is a testament to the team’s strategic vision and consistent hard work,” said Sophie Davies, head of social media for Fine & Country. “We focused on optimising the channel and populating it with the high-quality, aspirational content our audience loves.”

“This milestone wouldn’t be possible without our dedicated presenters and videographers, or our incredible network of Fine & Country agents who consistently provide stunning properties that form the heart of our channel,” she added. “We’ve built a fantastic online community, and we’re thrilled to see our efforts pay off.”

Fine & Country was given the Silver Creator Award for reaching 100,000 subscribers on its official YouTube channel for public outreach.

Emilie Despois, chief marketing officer for Fine & Country, commented: “Reaching 100,000 subscribers on YouTube is more than just a milestone, it’s a testament to the strength of our video marketing strategy and our ability to truly connect with our audience. Our customers’ behaviours and tastes evolve constantly, and our marketing must evolve with them.

“By listening closely to our clients, following trends, and staying attuned to how people consume content, we’ve been able to deliver engaging, high-quality videos that resonate, while always remaining true to Fine & Country’s core values and premium positioning.

“This growth not only enhances our digital presence but also opens the door to exciting collaborations with like-minded luxury brands, which will be a key strategic focus as we move forward.”