Zoopla has launched Prospect Plus, a new product that it hopes will boost valuation leads for estate agents.

The property portal says that the Prospect Plus product is designed to connect agents with these high-intent prospects potentially planning to sell their home within the net 12 months.

It points to early results from the 150 agents using the product that it says shows a conversion rate of over 40% from valuation requests to instructions already delivering a strong return on investment for Zoopla customers.

The portal said this new product unlocks more than £2bn in potential sales commission value for estate agents.

Rich Hayes, COO at Zoopla, commented: “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents. Homeowners come to Zoopla for home valuations and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.”