Zoopla has enhanced its listing details pages by including a new feature that allows consumers to sign in and access local area information regarding crime rates, flood risk, and planning applications from for-sale listing details pages (LDP’S). The property portal says it is using connections with third-party data providers and local council authorities to provide this exclusive insight.
According to data from Zoopla, 50% of potential homemovers carry out their property searches between five and ten miles away from their current home, with 32% searching ten miles or more. To aid them, Zoopla says it wants to provide greater information that helps homemovers to understand the community they are considering moving to.
Upon signing in, consumers will be able to discover how many planning applications have been submitted, approved or refused near a property, how many reported crimes there have been in the area, and if it is considered a high-risk area for crime and if the home is at risk of flooding from rivers and seas.
Zoopla appears to be the only property portal that permits consumers to access this type of information outside of a subscription model, helping Zoopla consumers to remain the best-informed homemovers. This new feature is available across desktop, mobile and tablet.
Zoopla adds that this is the first in a series of investments it is making this year to provide the most data-informed search experience when finding a home. Additional improvements to its search functionality were made towards the end of 2024 with the addition of six new ‘smart tags’, an extra layer of property attributes extracted from property descriptions using AI.
Rich Hayes, chief operating officer at Zoopla said: “At Zoopla, we’re committed to giving homemovers the insights they need to make confident decisions, from crime rates to flood risks and planning applications. By continuing to invest in our search functionality, we’re not only empowering consumers to win at moving but also attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”