LSL targets self-employed agents with new associate model

LSL Estate Agency Franchising is hoping to attract self-employed agents after announcing the launch of its new associate model.

LSL claims that the proposition provides a unique opportunity for self-employed agents to run their own businesses while partnering with one of LSL Estate Agency Franchising’s local branches.

The company says that the initiative offers a distinctive new take on how self-employed agents operate, offering them support, brand recognition, and income opportunities.

LSL adds that under the associate model, self-employed estate agents remain independent, and benefit from the comprehensive support of LSL Estate Agency Franchising’s established branch network.
Associates can grow their revenue through a range of income streams including sales, lettings, financial services and conveyancing.
“The associate model gives agents the chance to leverage their personal brand while being backed by one of the leading estate agency businesses in the UK,” explained Paul Clarke, director of propositions at LSL Estate Agency Franchising. “With access to local branch support, national marketing campaigns, and lead generation systems, Associates can grow their businesses while reducing the risks often associated with going solo.”
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9 Comments

  1. Isa B Agent

    Is this the same guy who failed at growing his own business, Mr & Mrs Clark & Co?

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    1. Mark

      You must have remarkable standards… I’d deem growing a business and selling to Belvoir Group as a decent success!

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      1. Isa B Agent

        Nonsense. He banged on for years and hardly did anything. It looks like he had a handful of failures and the scraps were sold off before it went under. Where is it now?

        Hardly a success by anyone’s standards, including mine.

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  2. RussellQ

    Rising tides float all boats and so LSL are welcome in the self-employed estate agency space (albeit several years late). It’s growing fast and gaining credibility amongst good agents that don’t need to be spoon-fed.

    A tipping point is coming.

    But please can we avoid this ‘game changing’ narrative that so many now peddle. The game is already changing – yet it’ll take some convincing that a corporate player like LSL will be the catalyst in this sector. Others are way ahead of you in understanding the self employed model, in operational efficiency and in execution.

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    1. Isa B Agent

      It’s unfair to criticise the old dinosaurs at LSL. Their ancestors managed to plod on for 150 million years

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  3. BillyRay

    I will say probably ten years too late, more chance if this ‘business model’ working in a 0-1% interest rate arena. Sadly, those days are long gone never to be returned. Many household budgets are extremely stretched nowadays, interest rates will bottom out at around say 3.5% but that’s not for a year or so if we’re lucky !! Mortgage providers will have to sell every gimmick to get borrowers to leverage again. Rentals like Germany will be the norm for many going forward and Banks and Hedge funds will be the biggest landlords in the country.

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  4. Gangsta Agent

    Let’s go ’round again maybe we’ll turn back the hands of time

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  5. Majortom1

    Shall we all follow LSL. ?

    Revenue in 2023 was down 55%-success ?

    Shrinking business ?

    Time will tell -but got to stand a better chance than selling houses for nothing right ?

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    1. AgentBigCarp

      Im not sure the business is shrinking…… their revenue looks to be down as they franchised the business last year!

      but profit moved to £3.1m in H1 this year vs £0.7m in H1 2023.

      Time will tell on their strategy, but results look ok so far!

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