Estate agency to close after director blames tax raid as final ‘nail in the coffin’

An estate agency in Wales says it was forced to close the business after a tax raid on second homeowners drove down demand for property.

Jane Edwards, who manages Pembrokeshire Properties, said the policy was “the nail in the coffin” for business and now it will cease trading at the end of October.

Pembrokeshire County Council implemented a 200% council tax premium on second homeowners in April this year amid concerns they were pricing locals out of the region.

It came after Welsh Labour last year gave local authorities the power to implement premiums on holiday homeowners up to 300%.

Edwards told the Telegraph: “The increase in council tax has been the nail in the coffin for us – there is no demand for second homes anymore. We went from selling 60 properties in the 2021-22 financial year to just 10 this year. I put in £30,000 of my own money to help us stay afloat – I won’t ever see that again.”

Authorities in other holiday hotspots, including Devon and Cornwall, are also planning to raise council tax on second homes by up to 300%. This has caused the number of properties for sale in Cornwall’s Truro region to incresae by 47%.

Policies that encourage second homeowners to sell up are designed to make homes more affordable for first-time buyers and locals. But Edwards said they are far wide of the mark.

She said: “It has not changed anything for first-time buyers. The demand is so strong for those homes anyway that the prices have not moved. The homes that end up being sold due to this policy are £250,000 and over, which first-time buyers here do not look at.

“The market is flooded with these second homes, and they lose their value because there are no buyers. They are put off by the increased council tax, in addition to the 3% stamp duty surcharge on second homes and higher mortgage rates.

“Smaller estate agents are being forced to either leave the industry, or go and work for a big company like Purplebricks.”

The issue is compounded by fears that chancellor Rachel Reeves will increase capital gains tax during the Budget on 30 October Budget.

Some locals are worried that an exodus of second homeowners from Pembrokeshire is having dire consequences for its tourism industry.

Last year was “quite a challenging year for the [Welsh tourism] industry”, with one in three businesses seeing fewer visitors than during the previous year, according to the Welsh government.

Edwards said: “Pembrokeshire became a ghost town in the 1980s – nobody was coming to the area. It has taken a long time to build it back up.

“It isn’t the locals who spend the money here, it’s the out-of-towners. If they stop coming, I’m worried that the area will just recede back to what it was like before. This means less choice for locals, and ultimately higher prices.

“[The council] is out of touch with reality. They sit in their ivory towers and make legislation without consulting the man in the street.”

Carol Peett, founder of local estate agent, West Wales Property Finders, added: “[The rise in council tax] is hitting local businesses – shops, cafes, restaurants, tourist attractions.

“It is also impacting employment, particularly of young people. Cleaners and tradesmen who service the properties are being hit extremely hard, as they rely on the income from second homeowners for their main income.”

 

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3 Comments

  1. Bless You

    Amazing what a few fake populist daily mail articles can do to local economies .

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    1. jan-byers

      Why do you think the guy is lying? Do you think that this tax will not affect buyer demand?
      The mail does some great reporting on occasion
      Populist = popular
      As a rugby fan I am delighted they did the stuff on Saracens cheating the salary cap
      The Mail reporters were recognised by other journalists in the 2023 industry awards with 5 individual category winners – more than any other paper
      Daily Mail and The Mail on Sunday won National Newspaper of the Year, in 2024 for the 4th years running beating The Guardian and Observer and Times.
      Of course they do not think that every immigrant is a wonderful law abiding citizen unlike some in The Guardian and Observer and Times but they do report crime and terrorism which of course offends some people.
      As it happens I do not read any paper regularly but these are facts.

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  2. KByfield04

    Oh Jan! A quick look reveals Pembrokeshire has the lowest Band D cost in Wales at £1,342.86. Are we seriously saying a cost of £2700 a year is preventing 2nd homes and holiday lets? A quick search shows nightly rents at £100-150 so let it for less than a month and that’s all paid for.
    Also, if it is working (as intended), then these homes will be purchased by owner-occupiers.
    Jan Byers a fan and advocate of The Mail. Who saw that coming!? Shocker!
    Love that you close off with the word ‘facts’ – a word usually banned at Mail HQ!

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