Zoopla is set to launch a new marketing campaign to capture raised applicant and vendor demand in the market during this time of the year.
The property portal’s Spring campaign will start around a month later than last year owing in part to the earlier Easter period last month.
The marketing campaign last year ran for 16 weeks across high-impact channels including TV, VOD, digital and social channels, and was also visible on the Zoopla homepage and for users looking to download the Zoopla app. Something similar is expected this year.
“Our instantly recognisable ‘Zoopla purple’ will be more visible in the weeks to come thanks to our upcoming marketing campaign, which will be launching imminently across high-volume marketing channels TV, out-of-home and video on demand,” said Rich Hayes, chief operating officer at Zoopla.
Zoopla hopes that its latest marketing campaign yields positive results, and builds on the success of its mobile friendly home-hunting app.
The property portal says that its app was downloaded every 15 seconds by a consumer over the past six months – driving 244,000 sessions per day and leading to the Zoopla app being the most-reviewed property app in the UK.
Zoopla also claims that its app is now the most-reviewed property app in the UK, with 187,000 reviews and a 4.7 star rating. This equates to 4.5x the number of reviews of some other property apps in the Apple app store.
On average, Zoopla says 80% of downloads of the Zoopla app come from organic traffic, demonstrating the strength of its brand with 94% brand recognition amongst consumers and Zoopla recently being crowned the UK’s biggest brand mover in February 2024 by YouGov.
Enhancements have also been made to the app over recent months, including improving its speed and improvements to the gallery in individual listings meaning floor plans, map and street view are more easily discoverable. App users can also get push notifications when their house price changes – boosting the number of return users to the app and those tracking the value of any UK property.
Hayes commented: “It’s a testament to the strength of the Zoopla brand and our preference amongst consumers that our app is downloaded in the UK every 15 seconds.”
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