Reapit continues to view artificial intelligence (AI)-driven automation as key to supporting the growth of its product among estate agency clients.

The company’s recent AI initiatives include an AI-powered property descriptions tool and its newly launched support chatbot, Fi, which it says saves agents approximately 10 minutes per property description.

Fi lives on Reapit’s all-new customer service portal and, whilst currently in beta phase, will eventually be trained on thousands of knowledge base articles to instantly reply to Reapit customers’ questions.

Both initiatives form part of Reapit’s ongoing AI product strategy. Many of Reapit’s products already incorporate various AI technologies, and the business is continually exploring new methods to harness AI in order to optimise its platform and support agencies in driving efficiencies.

The evolution and implementation of AI in estate agency technology will grow exponentially in the years ahead, according to Reapit.

The firm points to recent research from the Landmark Information Group which shows that 94% of estate agents surveyed believe that by 2028, admin tasks will be largely automated, allowing them to concentrate on generating revenue.

Reapit believes that AI-powered tools can enhance productivity, improve decision-making, and provide valuable insights for estate agents to better serve their clients.

To deliver on this, the company’s strategy is built around four core pillars of AI intelligence: automation of tasks where possible, support for human staff to complete non-automated tasks more efficiently and effectively, expansion of decision-making capacity through rapid data analysis, and autonomous automation of decision-making processes without the need for human intervention.

Matt McGown, chief product officer, Reapit, commented: “Reapit’s AI product strategy has been developed to serve our customers with solutions that deliver genuine value without overhyping what we can offer. We will continue to explore innovative ways to incorporate AI into our platform, and we have some exciting developments on the way. But for now, I’m just delighted to see that our AI-powered property descriptions tool has generated such time and efficiency savings for our customers.”

Stuart Morris, regional VP, customer operations, Reapit, said: “I’m very proud to introduce our chatbot Fi alongside the launch of Reapit’s new customer service portal. Our support staff have a wealth of knowledge in their heads, but they’re not available at every hour of the day and Fi will be there to give them a hand supporting our customers with their queries. If there’s a question Fi can’t answer, it will be referred immediately to the team.”

Mark Armstrong, chief executive officer, Reapit, added: “Reapit remains dedicated to its mission and vision of providing estate agents with cutting-edge technology solutions that make the sales, lettings and property management experience better for everyone. The future of technology is going to be heavily guided by advancements in artificial intelligence and AI presents a substantial opportunity for us to improve our operations and deliver greater value to our customers.”