A singing estate agent in Dundee who works with Keller Willaims has released a Teenage Dirtbag spoof video in a fresh attempt to sell a house in the city.
Estate agent, Jenny McLaughlan, has told the press that she hopes to “disrupt the norm” in the property market by creating an online video to showcase the houses she is marketing for sale.
The 47-year-old says she has become frustrated with how the industry operates.
In an attempt to stand out, she collaborated with a musician friend to record a version of the Wheatus hit – complete with her own lyrics – for the sale of a family property in Broughty Ferry.
The clip sees McLaughlan playing a guitar outside the property before she makes her way around the house to showcase all its features.
To the melody of the Teenage Dirtbag chorus, she sings: “This house is for sale on Lawers Road baby, big living room and a kitchen baby.
“Run round the giant garden with me baby.”
Speaking to local publication, The Courier, McLaughlan, who appeared on Dragons’ Den back in 2015 with a chewable stationery invention, said: “I’ve been working as an estate agent for the past 18 months – I was frustrated with how the market works.
“I wanted to disrupt the norm and the use of buzzwords for property listings.
“We put the video out just before Christmas and there have been loads of comments.
“It has generated viewings as well.
“My clients were happy with me to go for it and my music friend has helped me to put it together.
“I did get some strange looks at the Panmurefield shops when I was filming up there for part of it.”
The house in question is on the market for offers in excess of £295,000.
Cue suggestions for future house related songs:
This old House
Our House
House of the Rising Sun
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I’m a looney!
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yet another disrupter
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I totally applaud all attempts to be different in this industry and I really do wish Jenny well. Personally, whilst I think videos are a great tool for SM marketing, perhaps it should really be all about the house and not the presenter. I remember another agent making headlines doing something similar last year but the house still didn’t sell. Having said all that, I so hope I’m proved wrong….. go for it!
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Let’s hope they obtained the right licence for recording a cover version to promote their business.. If not, they may end up in a sticky pile of wheatus.
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