Purplebricks has appointed MSix & Partners to handle its media account following a competitive pitch, as the online estate agency looks to revive its fortunes following the recent acquisition by Strike, backed by Freston Ventures.

It comes after it was announced this week that Purplebricks is looking to once again disrupt the housing market by allowing customers to sell their homes for free as part of a new operating model that replicates the one offered by Strike.

Potential sellers will be allowed to have a valuation, negotiation, listing and access to an app, without payment. They can also choose to pay a fee for more services.

Previously, Purplebricks charged a flat fee of £999 outside London and £1,499 inside London, plus optional extras. Additional paid-for services under the new structure include packages worth £899 and £1,499.

A new marketing campaign will be launched on Boxing Day, organised by MSix & Partners, to raise awareness of the new proposition.

Phil Lloyd, chief marketing officer at Purplebricks, commented: “We are delighted to announce the appointment of mSix&Partners.

“They demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them. The work they have already done for the Strike brand over the last 3 years further underlined that they are the right agency to support us as we relaunch and beyond.”

Tom Sutton, client lead at MSix & Partners, said: “To pitch and win such a well-known brand at a pivotal time for their business is extremely exciting.

“Having witnessed the incredible rise of Strike over three years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”

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