Almost one in three properties having asking price reduced

The average property up for sale is having its original asking price reduced by 6.05% – the lowest for five years, according to Zoopla.

But despite the lower discounts, almost a third of properties currently on the market for sale (31%) have had their price reduced at least once since originally being listed.

The areas with the highest percentage of properties with reduced asking prices are all in the north of England, with more than two-fifths of all properties listed in Rotherham (43.6%), Preston (43.2%) and Barnsley (42.3%) having been marked down by sellers.

In terms of the areas where the largest reductions are currently on offer, Blackpool (9.8%), Manchester (8.3%) and Bradford (7.9%) feature on the leader board.

In London, the average discount is 7.4%, equating to over £75,000 off the original asking price.

At the top end of the national market, more than a fifth of properties valued over £1m have been reduced since originally coming on to the market, at an average discount of more than £185,000.

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