BriefYourMarket says it has upgraded its partnership with Dataloft’s local property market insights platform, Dataloft Inform.

The two have revealed that they have developed an integration between the systems in an effort to appeal to more agents and produce better results.

Users will now be able to drag-and-drop analysis, trends and statistics – localised to a postcode sector and displayed in graphics – from within their email editor.

Alerting previous customers and new prospects of the local average house price, how values have changed over time and the latest market trends, for example, is designed to encouraged action.

In addition, the new BriefYourMarket integration automatically adjusts any images an agent wishes to use to fit with their specific corporate branding.

BriefYourMarket’s chief commercial officer, Richard Combellack, said: “Dataloft Inform provides a new level of insight and useful data about every agent’s ‘patch’. The up-to-date analysis they’re able to supply is exactly what helps to engage a homeowner.

“Combining that with our ability to distribute directly to an agent’s database or prospect constituency, via our other integrations with the leading CRM providers, is a recipe for success.

“That’s before you add our on-market prospect data to the mix, too. Allowing agents to target ALL vendors and landlords currently on the market with a multi-channelled approach spanning email, social media, SMS and direct mail all but guarantees results for our customers.”

Dataloft director, Rory Black, commented: “Dataloft Inform is packed full of hyper-local property market insights and we are committed to making our content as valuable and easy to use as possible.

“Our integration means that mutual subscribers can publish relevant, interesting and useful content to their database, with incredible ease.”

Dataloft and BriefYourMarket are offering agents a six weeks free trial access with a guaranteed minimum of four valuation enquiries.