Boomin says its latest marketing campaign has successfully helped a number of agents win more business.
The property platform reports that significantly more people are engaging with its agent and consumer centric features following the launch of its ‘get there first’ marketing campaign launched on Boxing Day.
Boomin says its SmartVal property valuation tool has delivered just over 20,000 online leads from vendors and landlords to agents since Boxing Day.
The step-up in SmartVal requests over the festive period is already driving more business for agents, according to Michael Bruce, CEO and co-founder of Boomin.
He said: “Everything Boomin does, all of its innovations and unique features, are solely about creating new business opportunities for agents and drawing more customers into the property market. We are not and will never be a classifieds listings portal; that is yesterday’s model.
“There is a huge amount still to do in terms of building out our strategy, optimising features, enhancing experience, growing agent numbers and increasing customer awareness and site usage. We are never complacent about keeping ahead of the game and will be doubling our efforts through 2022 but by any standards we have achieved a huge amount in our first nine months.
“We will continue to invest in genuine innovation that drives profitable business for agents without asking them to pay more for so-called traffic increases that are neither unique nor do anything to help grow transaction volumes.”
“We are not and will never be a classifieds listings portal; that is yesterday’s model”
Getting Valuation leads to EA’s – Ground breaking!
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Sorry MB, but spending time (three hours in fact) out of usual office hours to deliver on Smartval requests is not driving business to agents. Really want this to work, but as seen on another platform it’s the same with other agents.
One agent carried out 20 with zero listing. We’ve had a dozen, all houses and the lower end of the market. It’s getting boring, but customers must love the playground. Inspirational ideas for home and information on the supplier is included.
Meanwhile members of the public respond by asking…. Who???
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If customers love the playground then cheques must be flying out to agents ? They said it would happen so surely it must be happening, don’t seem to be talking about it much though. Wonder why ?
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Exactly!
The online market for domestic goods has to be the most competitive. They don’t stand much of a chance need to multiply their marketing efforts by 10.
Nobody knows them
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20,000 leads apparently yet they haven’t said how many have come to market ?
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Exactly. Any email can be classed as a lead, even one wanting something in a different area or at an unrealistic price. The website just go, “TICK. That’s a lead we sent you.”
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The vocal support from the hordes of happy Boomin agency clients is simply deafening. They say silence is golden and the fact it only seems as if Boomin are the ones raving is simply hype to prime the agents before their pricing model is released soon I believe. That day will be the acid test of viability.
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I’ve received many Smartvals, but ALL of them are not serious and curious about the value of their home. How many do you have to do before you find a serious seller? Time will tell.
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I would imagine most leads are within 30 minutes of a TV advert….
Any quarter decent agent can generate valuation leads (online or otherwise)… just do a leaflet drop to every house in your area a couple of times and add a Online Val tool QR code for ease and BOOM… you’re online val tool will go ker-wazeee
No fee required for this tip… mainly because it ain’t rocket science and those who haven’t figured out you don’t need help to get online valuations, it could be considered praying on the vulnerable if I took your cash.
Copyright: BOOM is in no way affiliated to BOOMIN. All ideas are my own, unless copied from someone.
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The length of time to deliver the Smart Val (15 mins or it expires) is ridiculous, I understand the motives and “information at your fingertips” angle, but it is unrealistic and most likely resulting in rushed valuations, when staff can actually get to them in time. We have not had one result in a valuation to date. The majority are quite obviously just curious, and of course, there is definite value in being able to reach these people with our brands, but if they are just curious, why the 15 minute timeframe?
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I agree.
This idea of putting a time frame on delivering such an important opinion is crackers (IMO), especially when you consider your 15 minute opinion is about to become the “first impression” that person has of your company.
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BREAKING: Boomin CEO says Boomin is bloomin’ great!
We’re still waiting for that first lead Mike.
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This is the guy that tried to destroy estate agents….don’t waste your time on it.
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Absolute nonsense unless they convert to instructions.
Sounds like people have joined a club for chicken’s running around for nothing.
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Boomin is proving to be a joke and MB seems to be in a ‘Trumpian’ world of delusion as to the true state of its dreadful market performance.
It has virtually zero penetration with sellers/buyers and landlord/tenants. We’ve had only one lead from them since April 2021!
We’re not sure if he believes his own publicity, or if he’s the one creating it but every agent on Boomin knows that it is dramatically failing.
There is no way that almost anybody will be signing up to pay for it in a few months, at its first anniversary, so he’s going to have to dig deep into his (or more likely someone else’s) pockets to keep it alive after then.
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Why not tell us what your site traffic stats are Michael? You preach transparency and a better deal for agents so Ok then release your website numbers please. How many visitors are you getting on average per day/week/month. That should be the only thing in your next release not PR bluff to try to pull the wool over agents eyes talking about smartval lead numbers to try to change the subject.
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How about hearing from some of the agents that have benefitted in winning new business according to MB.
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its quite unbelievable how agents are apparently flocking to Boomin as quite rightly someone said above me on here, these are the guys that upset the whole market with the PB model. I am not a business owner and did not have a say in using Boomin, but if i was there is no way I would sign up with these guys. The performance of Boomin for this office has been 3 sales viewings, 1 lettings, none have actually taken place and 5 smart valuations, 1 responded and it was a re-mortgage valuation that he was looking for.
They are clearly the biggest Pi$$ takers the industry has ever seen and yet people climb over each other to kiss A$$, but i bet they will have the last laugh when they are on their way to bank when they sell of their shares as they no doubt will, before it all goes to **** as it no doubt will.
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