OnTheMarket reports record traffic and unique visitors

| Rosalind Renshaw

OnTheMarket has reported record visits and unique visitors for June, using Google Analytics data.

In June, the portal recorded 4.4m visits, with over 2m unique visitors.

Chief executive Ian Springett said: “We are continuing to see strong engagement from consumers in terms of pages viewed per visit and time on site and a high percentage of repeat visitors.

“This reflects both the quality and range of agents and properties listed with us and the usability of the portal.

“Our ongoing multi-million pound national TV, press and online advertising campaigns continue to work really hard at driving active property seekers to OTM.”

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65 Comments

  1. HarryN
    July 2, 2015 at 07:09

    Fair play to them for putting some numbers out there, but this does not show it is working – quite the opposite. It launched on 26th January and yet January got 1/5 of its June traffic.

    If this is correct, it looks like it takes Rightmove about 8 hours to get the same traffic as OTM attracts in a month. Any agent saying that is in their customer’s best interests should be keel-hauled!

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    1. Robert May
      July 2, 2015 at 07:31

      Sorry Harry, , let me take you to task on the subtleties of your post.  A proper Estate Agent can not value a property properly if  they do not have a comprehension of the applicants who are likely to buy. That is basic supply/ demand economics that applies to selling any product or service.
      Any agent who is essentially ebay- trawling the internet for a buyer and admits it, is on the back foot straight away. That is the fundamental reason why anyone pouring cash into  internet applicant reliance agency (passive intermediary dressed up as agency) might as well be investing  rainbowendspotters.com

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      1. HarryN
        July 2, 2015 at 07:43

        Robert, the reality is quite different though. We are marketers and sellers of properties, and to get the best price, we need the widest audience – and therefore we should be fishing in the right places. To make a terrible marketing decision and then rationalise it thus ignores the fact that property hunters are looking on RM & Z and not OTM (on the whole).

        Taking your proposition to its extreme, why do agents advertise anywhere?? Surely their knowledge that there are buyers out there is enough to ensure I get the best price for my customer’s property in the shortest time possible?!

        In fact, why don’t we legislate and ban all marketing for everything? Surely there is pent up demand and the buyer will find the seller? Won’t that make the world a better place 😉

         

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        1. Robert May
          July 2, 2015 at 07:57

          It is difficult to reply to that post without appearing rude or providing a lesson in marketing that I ought to get paid for. It is enough to say  property advertising has very little to do with applicant audience.

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          1. HarryN
            July 2, 2015 at 08:04

            A shocking statement Robert.

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            1. Robert May
              July 2, 2015 at 11:18

              The difference is Harry I know why it isn’t!

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          2. PatrickHenryHowell
            July 2, 2015 at 11:17

            What a bizarre and inaccurate statement.

            I do hope that you don’t charge much for your services.

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            1. Robert May
              July 2, 2015 at 11:44

              You hope I don’t charge too much because you  realise you  don’t understand why I’ve said that & you need some training  or are you just trying to be insulting because no-one can possibly know more than you even people  with 3 times your years experience?

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    2. Ric
      July 2, 2015 at 07:31

      HarryN – Your findings astonish me. I have emailed AM this morning to explain how HarryN can have uncovered this… I thought OTM were well ahead of RM now…. Shocking, they promised me as many hits in a day as RM and Z combined, tut…… I don’t know. I will let you know what the say.

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      1. HarryN
        July 2, 2015 at 07:45

        You’re right Ric, but they have promised to be ahead of Zoopla by January 2016, haven’t they?

        Maybe if you hear back from them you can ask if Springett will take a cut in his rumoured £600k salary if he doesn’t make it!!

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        1. Ric
          July 2, 2015 at 08:27

          It says a lot about someone who seems p1553e at what someone else earns! Ged over it…. £600k or £1mk fair bl99dy play for setting OTM up! I would demand at least a mill if it had been me. (I also suspect you ensure your staff are all paid equally and Directors get paid no more?)

          oh and where OTM are by 2020 does not really bother me, where I and my company will be, is the only thing on my mind….

          Surely you only concentrate on your own goals and not get too distracted by the person across the road. I have to train this mentality out of young managers…. stop worrying about the next person and do your own job well, the rest will follow.

          Anyway….. My villages RM still No.1, OTM still No.2, (no change between the two) but Z falling further behind in 3rd spot. #justsaying #smartagents #knowbest 😉

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        2. GIOpoint2
          July 2, 2015 at 10:01

          FACTS are FACTS traffic is increasing

          z  board members combined salary is a absolute disgrace ! running into £Millions !. I think share holders will be ditching their shares , as have so so many estate agents already.

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    3. GIOpoint2
      July 2, 2015 at 09:43

      More importantly whilst they (RM) have the largest  audience, Z are definitely loosing their market place to OnTheMarket.com . 

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    4. wilko
      July 2, 2015 at 09:56

      That’s more like it Harry…..nice to see you your otm alarm app went of successfully this morning.

      “but this does not show it is working “….

      I checked the site, after reading your comment, and it seemed to be running ok, we had received e mail leads over night and have had calls to some offices this morning….

      Wonder how many more false, un truthful claims you will bestow on us today?

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    5. PeeBees
      July 2, 2015 at 11:47

      Rock on Harry. OTM is spending more than its achieving. Throw enough 5H1T at the wall and some of it will stick

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    6. HarryN
      July 7, 2015 at 15:59

      Ha ha ha! Looks like the Agents Mutual office has been busy disliking my work!

      The best possible compliment – thanks guys…

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  2. smile please
    July 2, 2015 at 07:18

    And the independent source that verifies this is …….

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  3. EHenderson
    July 2, 2015 at 07:22

    Wow, Ros, you have outdone yourself here.

    Assuming that OTM are spending around £1.5m per month of their member’s money, it looks like they have spent about £6million attracting an extra 500,000 unique visitors. I know what it costs to attract traffic to my own site and can do it a lot more effectively that that!

    I know I risk the ire of the numpties who will go down with the sinking OTM ship, but dressing abject failure as success is a pretty irresponsible position on the part of a supposedly neutral publication.

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    1. Robert May
      July 2, 2015 at 07:50

      Since your appearance on EAT I can’t help myself, I can’t see your posts without  having Dexys Midnight Runners playing in my head and an almost  uncontrollable urge to go for comedy  gold.
      Come on Eileen, there is no abject failure about Agent’s Mutual or OTM it is doing what it was built to do and it is doing it. Operation Fortitude was a complete non event during WW2, it was designed to be so it is  important to understand the whole strategy rather that  commenting on the effectiveness of stick and cloth tanks and aeroplanes . There are good things coming out of AM even if they are not immediately obvious in stories like this.
      There is a small band of special forces not necessarily attached to AM who are winning victories for agents like you and you are not even aware of them. You are entitled to be passionately opposed to a bunch of suits not doing it your way but to be so vocal and at times, vicious, really isn’t very becoming.

      I didn’t control it did I?—Yeah yeah yeah, I am a moron too!

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      1. EHenderson
        July 2, 2015 at 08:03

        I sense no ire from you Robert and I certainly don’t put you in the numpty camp.

        The reason I am so vociferous is that I was tempted by the idea and philosophy of Agents Mutual until two things happened:

        1. it became clear that the only beneficiary of OTM was going to be RM. I was delighted when Z started to make real headway as for the first time I sensed RM were on the back foot. I am dreading my letter/call this year when I expect them to be back to their old 2010 selves.

        2. I met and experienced the sales approach from Agents Mutual. Nothing short of bullying and arrogance.

        The sooner the thing fails and people start getting back behind Z the better in my opinion.

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        1. Robert May
          July 2, 2015 at 08:43

          I  love you to bits Eileen (in a professional way), I love your honesty and passion for the industry, I love your desire to put things right and you post when you know full well your view  point won’t be well received.
          Neither Rightmove or Zoopla have that power any more.  I can explain why and  have built an entire system  to demonstrate what it is I know and understand and to demonstrate  how things have changed. You are fighting a fight I  first identified in 2006 and have been fighting almost alone ever since.
          I have said before I want to talk with you but don’t want to impose myself on anyone who has good reason not to want to talk.  I do know who and where you are but respect the protocols of business. I am not going to attempt to sell you anything , just share with you what I know and why AM has to succeed even if OTM doesn’t meet  every expectation.
          Another  song from  1980, this time it’s Blondie- call me.

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          1. PeeBee
            July 3, 2015 at 00:12

            ‘EHenderson’ stated “The sooner the thing fails and people start getting back behind Z the better in my opinion.”

            Robert – I’m already a moron in her opinion so I’m going to set that  good and proper in concrete.  Frankly, I don’t give a fuppenny what she decides to label me – I’ve been called far worse by way more influential people than Ms Henderson and I’m still standing.

            You can “love her to bits” all you want – but she isn’t ever going to accept anything other than that which is blocking her sight of life without being beholding to the portals.

            Now that’s not necessarily a criticism of the lady as an individual – there are countless ‘individuals’ who currently adopt the same stance – legs akimbo and head firmly entrenched in sand/whatever – because they have forgotten (or simply never knew) life pre-portal technology and have swallowed the ******** that the King’s clothes ARE the finest that money can buy as it is far easier to do so than rage against the machine.

            “I was delighted when Z started to make real headway as for the first time I sensed RM were on the back foot.”  So – you never noticed the yearly 10+% increases continued, then… some ‘back foot’.

            “I am dreading my letter/call this year…”

            They have been royally shafted so many times that they now almost look forward to the prospect of another dose of the usual.  They do nothing to avoid it – but make token squeaks of mock disgust like that above when they think their abusers aren’t looking or listening.

            It makes them feel better – their way of dealing with the pain.

            OTM may not be the answer – only time will tell but at least those that have had the stones to give it their best shot will be able to hold their heads up knowing that their efforts counted – and it was the apathy of the usual suspects that sunk the ship not those that gave their all to keep her afloat.

            And as for wishing it sooner rather than later – speaks volumes as to the type of person whose head you are trying to coax out of the ‘whatever’ I mentioned above… from where I’m standing it certainly don’t smell like sand her head is stuck in.

             

            I wonder if I will get anywhere near the impressive ‘Dislike’ record currently being set by ‘Harry N’ (58 and climbing…) with this post?  Don’t forget, Ms Henderson – if you log out and refresh the page you’ll get two goes – and if you do the same on a few different machines you could easily get into double figures all by yourself…

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            1. Robert May
              July 3, 2015 at 11:34

              Big post Peebee! You have got a fairly well documented history of the build up to AM and OTM which pre dates the actual AM execution of something I proposed in 2012.
              Where I am sympathetic to and have respect for Eileen’s standpoint is that the rigidity of the rules surrounding a subscription to OTM has clouded  the desire to be part of an affinity group to fight a common cause.
              The “we were here first, it’s our rules like them or lump them, we know best, this is the only way” is  a dictatorial attitude that doesn’t was  with the whole spectrum of agents.  You will subscribe to OTM you will  drop one other is a ideally suited to TELLING the  stable extrovert  bull characters, it is the wrong way entirely top encourage the  stable introvert lambs of the industry.
              With Eileen and  Smile please  they are intelligent  Agents and the rules don’t work for them. there needs to be a way of the fixed in stone rules are reviewed and explained.

              If for example Eileen knew some of the stuff I am aware of her outlook might  change so significantly she joins. If however the dialogue remains confrontational from both sides there won’t be a compromise.

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              1. PeeBee
                July 3, 2015 at 12:28

                Just as well I’m not your BDM, then!

                I see a chain yanker, not a prospect.

                It’s nice we disagree occasionally.

                I actually hope you’re right and I’m wrong – I’m dying for our meeting at the AM Crimbo bash! ;o)

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  4. The Outsider
    July 2, 2015 at 07:42

    In real terms, thats a slow build up and their agency recruitment is also on a go slow.

    It can’t be long until the war chest runs dry and they come asking for a handout from members, or start selling premium products.

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  5. Paul H
    July 2, 2015 at 07:42

    What is undeniable is that more and more people are using OTM.

    Interesting how Zoopla no longer wish to publish OnTheMarkets(inaccurate) audience figures every week as they did throughout most of Feb, March, April & May.

     

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    1. HarryN
      July 2, 2015 at 07:51

      You’ll probably find its more a case of ‘why bother’ Paul.

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      1. Paul H
        July 2, 2015 at 08:06

        Indeed why bother when you know agents won’t go back. Looks like Zoopla are learning.

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  6. Property Ear
    July 2, 2015 at 08:08

    OTM is fighting a losing battle – my firm has asked each of our 24 appraisals during the last two weeks if they are attracted by the proposition of having their property listed on OTM – all but one said they’d never heard of them – the one that did said they were not the least bit impressed.

    Lets face it, OTM was established with the primary objective of seeing RM off. This has failed so why not pack it up now, share out the spoils and have a losers party?

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  7. RussellQuirk
    July 2, 2015 at 08:15

    When will OTM publish the actual number of leads that they are providing to member agents on a monthly basis? Is this increasing? How do those numbers compare to R and Z? And what proportion of those leads become bankable sales?

    Talk of site traffic is a complete misnomer and it’s pretty clear why OTM don’t/won’t publish stats that would truly reveal it’s ‘success’

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    1. GIOpoint2
      July 2, 2015 at 09:55

      You’ve been trying, for over five years… and still no success 🙂

      Time you spoke with your investors, on why you are failing and you haven’t even got, the traffic.

      Make your mind up, local council er .. or pipe dream Branson ?

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  8. M Barnard
    July 2, 2015 at 08:36

    It baffles me why any Agent would want to see OTM fail. Surely its basic premise is for the good of the whole Agency community. Isn’t a site ‘owned’ & operated by Agents a good thing?

    The difficulty OTM has had from the outset is gaining traffic.

    Whilst every Agent remains on RM then it (OTM) won’t ever generate enough traffic to convince all the ‘fencesitters’ to list with them. Why? Because whilst the consumer can still get everything it could always get, from the place it has always gone then their behaviour won’t change.

    How can you make the consumer change their ‘habits’? Clearly marketing will work to an extent but whilst RM still has all of the stock in any given area then people will revert back to that as it has the most choice.

    Ultimately the only way for OTM to be successful is for it to be the only place where the consumer can see the majority of the properties on the market in any given area.

    Agents have it within their own grasp to operate a website that could direct the ‘audience’ of property buyers to just one site.

    For that to happen all Agents have to get behind OTM otherwise it will never have a chance of matching the audience levels of RM & Z.

    Whilst Agent numbers on OTM remain around the 5,000 mark this ‘audience transformation’ is unlikely to happen.

    Audience will only transfer in huge numbers if OTM becomes the biggest stock holder of properties listed. For that to happen Agents have to come off both RM & Z.

    RM’s silence on all matters OTM in the past few months suggests that they don’t believe that any Agent will ever leave them.

    More importantly whilst they (RM) have the largest number of properties available the audience won’t leave them.

    Chicken and egg I know!

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    1. JungleProperty
      July 2, 2015 at 11:20

      I certainly do not wish OTM to fail – I applaud the community spirit – but as an agent who is barred from advertising on OTM (properties not visible from street level) I would feel slightly left out of the party if more potential customers starting using OTM than RM so in the meantime it’s RM for me. I think barring certain types of advertisers is a bit negative and may prove to be restrictive to the growth plans for OTM – the punters will mostly gravitate to the largest pool to fish

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  9. the message
    July 2, 2015 at 09:43

    not a bad start, IF they were charing about £20 a month which is what this traffic level is worth. Two quick points from me.

     

    As agents we should all want this venture to succeed. Would be great if we could replace R and Z with one site at a fraction of the price. BUT as I have said many times, OTM has gone about things in the wrong way

     

    Far too london centric, the old boys club running this are not the people to lead a digital revolution

     

    You have to give the consumer what they want – “by agents for agents” as a strap line – do me a favour, this site only works if consumers love it , and whether we like it or not, the tons of features that Z and R have are loved by consumers. Having a “fresh and clean” site basically means none of the features of the competitors

    You either need to drop the exclusivity clause, or charge a realistic price, or ideally both. We would be on like a shot if there wasnt the exlusivity clause and they were charging 20-30 a month whilst they built the brand and traffic

    And I dont trust springett an inch. Anyone who knows data and how the internet works knows that these figures are rubbish. The 4.4m visits is right, and validated by third parties. the 2m uniques is total tosh, i hope it is just stupidity and not an outright lie.

     

    R claim about 13m unique visits off about 80m visits. Counting uniques on non logged on sites is very tricky, esp now with multi devices. I assume that OT are counting each logged on visit as a unique, and not matching across device. So either they genuinely dont get how the internet works at all (I make this a 1-3 shot) or 3-1 against that they are conniving liars trying to dupe those of us on the fence from coming over.

     

    Paul H, anyone who does support them, can any of you offer any light on how the 2m is calculated?

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    1. wilko
      July 2, 2015 at 10:02

      @Message….”Paul H, anyone who does support them, can any of you offer any light on how the 2m is calculated?”

      Probably not as it is only the knockers who seem to be obsessed with stats since the launch of OTM, not the members.

      As long as the site works, gives leads and grows over the next 5 years it is dong what it says on the tin.

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  10. GIOpoint2
    July 2, 2015 at 09:45

    FACTS ARE FACTS OnTheMarket.com is winning more and more audience and market share

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  11. B6RKY
    July 2, 2015 at 11:14

    I do love a Fact as opposed to a statistic.

    I haven’t check OTM coverage in my area for months. Just did.

    12 local sales agents: Not one on OTM. Fact

    OTM’s attempts to recruit my offices since January, ie phone/email/cold call? Zilch

    That is a small snapshot of my area and I appreciate from what I’ve read on here that in some areas OTM appear to have taken over No.2 spot from Zoopla.

    My ongoing question to myself (it’s ok it’s my own voice in my head) is should I be the first ‘fence sitter’ of the 12 to join OTM. I ask this every month and I am still no nearer saying yes for this simple reason:

    I don’t believe that restricting my internet advertising would be in the best interests of either my clients nor my company. Where I advertise my clients and company is my decision and mine alone.

    The birth of OTM has damaged Z but not touched RM so it would be obvious to drop Z should I have to choose between them. However OTM & Z cost about the same (I believe) but Z has proven its worth via our rentals side and more importantly via our sales valuations. It has a track record with us and is a recognizable brand to the public. We are now in July and I am yet to be asked are you on OTM by anybody. I am constantly asked are you on RM & Z.

    OTM have done well to establish themselves but it is coming to crunch time now. I still believe they need a radical rethink and approach to convince the ‘fence sitters’ like me whilst retaining those that bought into the original philosophy.

    One last point. The term ‘fence sitter’ is misleading. I and many others have chosen not to join OTM. That does not make us ‘fence sitters.’ We all retain the ‘right’ to join OTM (subject to meeting their criteria) when/if they meet our criteria.

     

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  12. Paul K
    July 2, 2015 at 11:25

    After reading all these comments – same old same old – I can understand why the general populus would have the opinion that Estate Agents are small minded self opinionated bullies that live in a different world than the rest of e-commerce. I don’t know of another industry that would cheer for the market leader and happily keep throwing money at them when it increases it’s prices year on year because it is in a one horse race (sorry Zoopla) If your first instinct is to be ‘Anti’ try being Anti corruption or Anti war and not to be Anti competition – I’m sure you’l feel a whole lot better for it in the long run.

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    1. wardy
      July 2, 2015 at 11:41

      Apart from some of the usual suspects (quirk & co) I’m reading comments that simply show concern for the OTM model and constructive answers that might help bring us fence sitters onside.

      I don’t think anyone is anti the idea Paul K,It’s the criteria that’s the problem.

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      1. Paul H
        July 2, 2015 at 12:51

        “It’s the criteria that’s the problem.”…Hey Wardy, surely the fact that 5000 agents are sticking with OTM and not going back to Hoopla shows you that the ‘one other portal’ rule/criteria is not a problem?! There are some areas where OTM is 3rd portal and yet agents have not been affected, if not then why have they not dropped OTM.

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        1. wardy
          July 2, 2015 at 13:20

          It’s not that OTM doesn’t meet my criteria, it’s that I don’t meet theirs. I wish to advertise on more than two portals, they wont LET me join!

          Is it time to put the one member – one vote concept to the test to find out if the one other only rule is worth retaining? How would you vote Paul?

           

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          1. Paul H
            July 2, 2015 at 13:34

            I would vote to keep the rule as it is working and in any case I don’t need two other portals.

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      2. Paul K
        July 2, 2015 at 13:24

        I get that – If you don’t like it don’t do it, As with most things in life we have a choice. But then don’t spend all of your time trying to convince everyone else that they shouldn’t do it either.

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        1. wardy
          July 2, 2015 at 13:29

          When have I ever?

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  13. PeeBees
    July 2, 2015 at 11:44

    Well its still only first place in a long line of LOSERS

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    1. PeeBee
      July 2, 2015 at 12:12

      Can’t wait for your first post stretching out to two whole lines.

      Call it the challenge for today.  You might need a lie down first – build yourself up to the effort it will clearly require.

      Good luck – the world is watching and waiting.

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      1. PeeBees
        July 2, 2015 at 13:11

        Thanks PB, I try and keep the **** short. A good lesson for you

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        1. PeeBee
          July 2, 2015 at 14:47

          I’ll politely(ish) decline the lesson, thank you.

          You do it your way – I’ll do it mine.

          That way people will have two completely different piles of it to choose from – won’t they?

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          1. PeeBees
            July 2, 2015 at 15:32

            True. I think yours might be the biggest pile of 5H1T

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            1. PeeBee
              July 2, 2015 at 15:45

              You are entitled to an opinion as much as the next person.

              Even if it’s wrong.

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              1. Paul H
                July 2, 2015 at 15:51

                Looks like youv’e got another stalker Peebee, do they never learn?!

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                1. PeeBee
                  July 2, 2015 at 16:30

                  It’s everyone else I feel for, Paul H – having to put up with it.

                  Putting up with ME is tough enough… ;o)

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                  1. smile please
                    July 2, 2015 at 17:19

                    Long lost brother looking to settle a score PeeBee?

                    Must say little jealous as not heard from Smile Please 2 for a while. Strange it was just on the Houser stories …..

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  14. the message
    July 2, 2015 at 12:11

    I actually think the quality of discussion has improved. Most people now not fence sitters, are in one or other camp, and that’s an issue, as we would alll like to be in the “pro agent” camp, but for most of us that is forcing us to be “anti competitive”.

     

    Think B6RKY puts it to bed really, we need the flexibility to decide what marketing is right for us, if a particular property is ideally suited to zoopla, how can I possible be doing the best job for a vendor not advertsising it there, just to further my own ends. I will be happy to drop Z i f and whe it makes sense to do so for me and my business, not when I am forced to do so.

    I will not lie to vendors, and tell them I am doing the best job for them, when actually not doing so, by restricting the marketing for their property. And for OT to be a viable advertsising channel it has to engage with consumers, not just agents who are desperate for it to work. And OTM need to stop lying to us about unique visitors.

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    1. Ric
      July 2, 2015 at 14:08

      How odd! and I am sorry I don’t mean to be rude, but I struggle to understand how you have no confidence in your ability to market a property effectively, service your clients and achieve both your company’s goals and your clients goals without Z.

      Without RM I could understand you feeling exposed (I would) but does Z really make your company what it is?

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  15. GIOpoint2
    July 2, 2015 at 12:37

    The day you  lot sell your Bl##dy shares ( fence sitters )  Z has tied U all up in a right pickle at IPO,  now its the most unreliable tech stock zig zagging everyday .

    yes it boils down to this if Z had not IPO ,don’t all of deny this as FOI flags up alot of share Holders…

     

    IT has  ALSO undoubtedly  p$$$d a lot of people, in the tech industry, service industry .why?

    because hoopla wants it all, take , take  aanndd take business from everyone

    solicitors mortgage financial advisers insurance industry energy telecoms the list goes on will never stop.

    Take note Z folk, more and more people know of at hoopla dirty tricks (lets not forget the disgusting lottery debacle Z promoting on the national lottery ?) how they want to control the market via DMGT media  ,board members who are all in it together with share options and associations … CMA should be looking into DMGT merger with ZPLA after recent acquisitions

    BUT OnMarket.com is gaining more and more supporters audience that’s something the analysts reading this post are waking up to the public will turn on Zoopla why?

    because corporations  should stick to one business, the more apples you try to bite the fatter you get and today’s business, it is about being lean quick and healthy excess fat weighs you down.

     

    Scale ups are in love with “the city”  the share holder Performance  people tired

    of greed and arrogance.

     

    Greed Gecko & co are so 80’s …

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  16. B6RKY
    July 2, 2015 at 16:19

    I learn more from this forum every day.

    For starters I’m packing in eating those fatty apples! And here was me thinking they were healthy and fat free. What a numpty.

    And wow look at all those likes. I guess they must be 32 unique likes because surely nobody would like a post multiple times or like their own post multiple times. Would they?

    50 comments and 32 likes. Amazing. Funny what you can do with statistics isn’t it.

     

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    1. wardy
      July 2, 2015 at 16:39

      have a like…on me

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    2. Disillusioned
      July 2, 2015 at 17:19

      B6ERKY – Your earlier post deserved more likes than all the other posts put together today. I think you spoke the thoughts of  many an Agent. I tried  ‘like’ it  but I think Giopoint2 and ‘the twins’ have used them all up for today.

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  17. Paul H
    July 2, 2015 at 17:44

    It’s now been 5 months that 5000 branches have test run the site for all the other agents and all those agents have repeatedly stated how it has not affected their business by not being on both rightmove and Zoopla so it’s slightly perplexing that some agents still want to be on 3 portals….WHY…You don’t need to. Why on earth would you want to pay for 3, when you can run your business effectively by being on OTM and one of RM and Z?!

    Can 5000 branches all be wrong, they can’t all be fibbing surely!

    Report
    1. the message
      July 2, 2015 at 18:05

      or the other way round, can 13,000 branches be wrong who arent on? OTM is great for me at the minute, me and my team are convinced we are winning instructions by shafting the twerp next door. Loads of people use Z still, and they dont understand why someone wouldnt put their property on there. I know we are winning rental leads especially. Fun whilst it lasts, I am sure he wont be able to keep it up for too long so we need to make hay whilst sun shines.

      And winning one sale a year from him pays my zoopla cots – happy days – and a couple more covers rightmove as well – so in that regard OTM is definitely saving me money!!!!

      Report
      1. Paul H
        July 2, 2015 at 18:12

        The difference is that nearly all of those 5000 have at some point been on Zoopla and yet none of those 13,000 have been on OTM.

        My business and thousands of other businesses have not been affected FACT.

        P.S. Thanks to whoever have me 28 likes in 10 minutes.

        Report
  18. the message
    July 2, 2015 at 18:26

    And how do you know it is a fact paul H? what data and analysis have you run to prove that? do you know your market share data, and is it exactly the same as pre OTM? how many people are seeing each of your properties, how many leads are you generating, are your houses going as quickly as agents not on OTM in the local area? Are your vendors just as happy? are your staff engagement levels just have high? how are you tracking and measuring this?

    How well are competing agents doing? how are you tracking this?

    Thats what facts are, and thats what data heavy businesses are doing every day. Just because you want something to work doesnt mean it is. At the very least you are spending the same amount of marketing monet as before advertising to a much smaller audience, so the one FACT we do know is you are spending marketing money poorly. Now that is fine if you are building a long term sustainable business in OTM, but given an agent can join in 6 months and piggy back on all of your hard work and energy it seems a a very brave thing for you to do.

    Basically, you have been seduced by the big guys, who want to build another primelocation, you are putting the graft and the hard work in, and the money, and they will end up with a niche site. Good luck to all, alls fair in love and war etc, but stop throwing facts around and assume that level headed businessmen will just nod and obey.

    Report
    1. Paul H
      July 2, 2015 at 19:18

      If those 5000 branches were losing business why have they not jumped ship?

      I’ve only put in £3600 as a gold member that’s the same commission I earnt on one of our lets we did yesterday.

      Report
  19. B6RKY
    July 2, 2015 at 19:57

    Going round in circles boys. If those 13000 branches thought they would gain more they would join OTM.

    The question to ask Paul is will OTM survive if 13000 stay with Z? Short term yes. Long term??? Big promises have been made by Jan 2016 but is the initial momentum grinding to a halt?

    As you like FACTS i will give you one-OTM can never become second let alone become 1st if the majority don’t join. So you should be asking WHY haven’t those 13000 joined  and what can we do to get them to join rather than insulting their intelligence.

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